Gaming News

ESL renews Spotify partnership

Aditya Chaudhuri Aditya Chaudhuri

Esports and video game entertainment company ESL has announced a partnership renewal with audio streaming subscription service Spotify. 

The renewal agreement is focused on Counter-Strike content, with Spotify continuing to work towards providing the esports community with easy and reliable access to audio experiences.

Spotify will also serve as the Official Partner for ESL’s Counter-Strike German National Championship (the ESL Meisterschaft) and will also be a German broadcast partner for the ESL Pro Tour.

Also read: ESL FACEIT Group expands Acer partnership

Benny Eichelmann, Senior Director Global Brand Partnerships at ESL FACEIT Group, commented:

Together with Spotify we’ve already been able to offer immense value and new engagement opportunities to the hugely passionate German esports community, and we can’t wait for them to experience this next phase in our collaboration. As we head into an exciting new era for Counter-Strike fans we want to hone in on new and exclusive content that will delight hardcore Counter-Strike fans, whilst also continuing to build the connection between the esports-, audio-, and music worlds.

Heiner Kulmann, Head of Marketing at Spotify DACH, added:

When it comes to thinking beyond our core business, gaming is – unsurprisingly – high on our list of strategic fields externally. This is why I am beyond excited that our partnership is heading in the next chapter, a partnership. We believe, is particularly fruitful, because both sides understand the benefits of the partner and the added value they bring and the goal that unites us: expanding esports culture. Together with ESL, we are looking forward to giving Counter-Strike fans a home on Spotify, and the opportunity to discover new artists and listen to podcasts like “Talking Counter,” which will be brought solely to Spotify soon.

ESL renews Spotify partnership
Share this article
Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Follow the author’s social media

Leave a Reply

The value is incorrect

The value is incorrect

The value is incorrect

Something went wrong. Please, try again later

Your comment has been sent!

Latest from

Meghalaya set to sponsor Jubilant Divine Esports

Meghalaya set to sponsor Jubilant Divine Esports

Indian esports team based out of Meghalaya, Jubilant Divine Esports has found a new sponsor in the Government of Meghalaya. Meghalaya becomes the first-ever Indian state to officially sponsor an...

BLAST partners with Revoult

BLAST partners with Revoult

Esports tournament organiser BLAST has signed a partnership agreement with global financial tech company Revoult, which comes on board as a Presenting Partner for the BLAST Premier Spring Final event,...

Esports World Cup Foundation inks deal with Barn's Coffee

Esports World Cup Foundation inks deal with Barn's Coffee

The Esports World Cup Foundation (EWCF) has announced a partnership agreement with Barn's Coffee, which comes on board as the Exclusive Coffee Brand for the upcoming Esports World Cup, set...