F1 Academy has signed a partnership agreement with global beauty brand Charlotte Tilbury, which is thus set to serve as an Official Partner of the series in 2024.
The deal will see Charlotte Tilbury use its platform to highlight the achievements of the F1 Academy drivers both on and off the track.
This is Charlotte Tilbury’s first-ever sports sponsorship agreement.
Susie Wolff, MBE, Managing Director of F1 Academy, commented:
“At F1 ACADEMY we want young women and girls to feel confident to chase their dreams, no matter the odds. We are on a mission to transform access to our sport, celebrate trailblazing female pioneers in our industry, and inspire a new generation of young women to pursue a career in motorsport. It’s a huge privilege to be partnering with Charlotte Tilbury, a brand whose values align so closely to our own. I want to thank Charlotte for believing in our mission and enabling us to reach a new audience of young women to showcase the opportunities available to them in our sport. Our message to them is simple: dare to dream.“
Charlotte Tilbury, MBE, President, Chairman, CCO, and Founder of Charlotte Tilbury, added:
“Empowering everyone, everywhere to unlock the magic of confidence has always been my passion and purpose – a value shared by Susie Wolff and F1 ACADEMY. My brand was created for everyone, everywhere, and as a female-founder I’m thrilled that we’re the first ever beauty brand to support these powerhouse drivers through our partnership with the F1 ACADEMY. We are standing proudly behind the incredible young women making waves in the fast-paced world of Formula 1. Motorsport has a huge female following, and the drivers of F1 ACADEMY are already increasing representation and diversity in the sport. With this partnership, we will use our global platform to elevate this new generation of fearless young female drivers and open up the traditionally male-dominated world of motorsport to even more talented young women.
“This partnership celebrates the strength, determination, and the undeniable power of female excellence. It’s all about the winning and “Dare to Dream it” mindset! I always say you can makeup your destiny – which is why we made it the empowering mantra of this partnership – it’s even emblazoned on our F1 ACADEMY race car! Get ready to race towards your dreams, darlings, and makeup your destiny!“
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