F1 and Hello Sunshine announce partnership

F1 and Hello Sunshine announce partnership

May 4, 2023

Formula One has announced a new partnership with production company Hello Sunshine. Through the partnership, the two will work on a docu-series focused on F1 Academy.

The docu-series will showcase race dramas, driver stories and exclusive behind-the-scenes footage, while also following the 15 drivers as they travel around the world competing in the inaugural F1 Academy season.

Hollywood actress Reese Witherspoon will executive produce the series alongside Hello Sunshine’s Head of Unscripted. Sara Rea, while Isabelle Stewart, Head of Original Content at Formula 1, will executive produce on behalf of F1 Academy.

Also read: Formula One Sponsors 2023

Susie Wolff, Managing Director of F1 Academy, commented:

F1 Academy is going to drive change in the motorsport industry as we create the best possible structure to find and nurture female talent both on and off the racetrack. We want to inspire women around the world to follow their dreams, and by partnering with Hello Sunshine, who are leaders in telling inspirational female stories, we will reach a global audience and empower the next generation of young women to break down barriers in motorsport and beyond.

Sarah Harden, CEO of Hello Sunshine, said:

Formula 1 has established itself as not only a global powerhouse, but also a forward-thinking competition that is committed to creating equal opportunities for women. As the remarkable women of the ground-breaking F1 Academy prepare to make history, we’re honoured to have the opportunity to document the many captivating narratives both on and off the track.

Sara Rea, Head of Unscripted at Hello Sunshine, added:

The opportunity to partner with F1 Academy is a privilege that we could not be more excited about. These drivers are dynamic, inspiring, and competitive, and Susie Wolff, their leader, is a force of nature in the best possible way. With high stakes, adrenaline, and heart, F1 Academy is a rich landscape for compelling and powerful female stories.

Also read: Formula One Sponsors 2023

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

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