F1 once again teams up with Globo
Formula One has announced that Brazilian broadcaster Globo will return to the sport as the exclusive broadcaster in Brazil from 2026, following a multi-year partnership agreement. Globo rejoins the F1 family after having been a part of it for more than four decades, up until 2020.
The new deal will see TV Globo, sportv, and Globo’s digital platform, GloboPlay, bring all Formula One practice sessions, qualifying sessions, Sprint races, Sprint qualifying, and main races to Brazilian fans through the 2028 season.
The agreement also includes one of the largest free-to-air offerings for fans, with 15 races available to watch live or on delay throughout the season. Meanwhile, subscribers of Globo’s pay channel, sportv, will have access to every practice session, qualifying session, Sprint, and race live and on delay.
Globo will also enhance the viewing experience by deploying an on-site production team, providing fans with pre- and post-race coverage, expert analysis, and the latest interviews from the paddock.
Ian Holmes, Chief Media Rights and Content Officer, Formula One, commented,
“I am excited to announce Globo as the new home for Formula 1 in Brazil. There has always been a strong passion for the sport in the country, and in Globo we have found the perfect partner who can deliver the top-quality coverage and programming that our fans deserve. I look forward to working with Globo to offer extensive coverage across both paid and free-to-air coverage to ensure we can continue to showcase the drama and excitement of Formula 1 to millions of fans across this incredible country. I would like to thank the team at Bandeirantes for their passion and commitment over the last five seasons and look forward to continuing our work through to the final race in Abu Dhabi this year.”
Leonora Bardini, TV Globo Executive Director, said,
“TV Globo has a long story of success with Formula 1, dating back to when Brazilians used to wake up early on weekends to watch Ayrton Senna and other outstanding Brazilian drivers compete in the pinnacle of racing. Now, Formula 1 is back home, and the fans will have the chance of a complementary and even richer experience on Globo.”
Eduardo Gabbay, Director of Globo’s Sports Channel, added,
“It is a joy to announce the return of Formula 1 on sportv. sportv will provide fans with complete coverage of every practice, qualifying session and Grand Prix for years to come. With quality programming and expert analysis, we give fans the top-class coverage that they deserve.”