FA signs new deal with Pepsi MAX for England national football teams

The Football Association (the FA) has announced a new multi-year partnership agreement with PepsiCo. The four-year partnership agreement will see PepsiCo’s Pepsi MAX become the Official Soft Drinks Partner of the English national men’s and women’s senior teams. The agreement will also see Pepsi MAX become a Founding Partner of an upcoming FA project aimed to harness the buzz of the women’s game. The programme will create more opportunities for emerging talent and help build a sustainable pathway for the upcoming female players. Pepsi MAX will also work on enhancing match-day experiences for the fans and off-pitch experiences via engaging content, fan activations. 

James Gray, Commercial Director, FA, said,

“We’re incredibly excited to partner with Pepsi Max, a brand that truly understands fan culture and shares our ambition to elevate the experience around the game far beyond the 90 minutes. From backing our senior national teams to investing in the future of the England pathway, this is a partnership built for impact and together we can deliver bold, innovative moments that bring fans closer to England teams, on matchdays and well beyond.” 

Natalia Filippociants, General Manager for International Beverages at PepsiCo, added,

“Football has always been at the heart of Pepsi MAX. Partnering with England ahead of a major summer tournament makes this even more special. We’re excited to play our part in the journey—supporting the team and celebrating the fans who will be behind them every step of the way.”