Ferrari extends Philip Morris deal

Italian Formula One team Ferrari have announced a partnership extension with Philip Morris International, which will see partnership cross more than half a decade. The partnership will also cover the Ferrari Challenge Trofeo Pirelli, which is a one-make racing series. The partnership extension will have have Philip Morris International’s ZYN brand appear on the Ferrari race car in select races, starting from the Abu Dhabi Grand Prix 2025. Both will also work together on various opportunities based on research and technical innovation. 

Lorenzo Giorgetti, Chief Racing Revenue Officer at Ferrari, said,

“Ferrari has always valued partnerships built on innovation, responsibility and a vision oriented toward continuous improvement, with a forward-looking mindset. Our renewed collaboration with PMI is a concrete expression of this approach and continues a relationship that has lasted for over fifty years, grounded in scientific progress and a long-term perspective. As PMI advances the development of smoke-free alternatives, we are proud to evolve together, uniting our shared values of excellence, discipline and innovation to drive progress both on and off the track.”