Ferrari signs new deal with S.Pellegrino

Formula One team Ferrari have announced a new long-term partnership agreement with sparkling mineral water brand, S.Pellegrino, who will join the Italian team as their Official Partner. The partnership between the two Italian brands will see S.Pellegrino work with Ferrari on co-branded initiatives that will blend motorsports, Italian lifestyle and the modern day culture. Both will also work on various product collaborations.

Lorenzo Giorgetti, Chief Revenue Officer of Ferrari, commented,

“Scuderia Ferrari has always drawn strength from the Italian spirit, a way of creating and living that blends craft, beauty and the constant pursuit of improvement. In S.Pellegrino we recognise a partner who embodies that same spirit. Their dedication to elevating everyday moments mirrors our commitment to pushing performance further, race after race. Together, we aim to offer fans and consumers experiences that feel authentically Italian and unmistakably forward-looking, celebrating a shared heritage while opening new pathways to connect with the next generation.”