Aditya ChaudhuriCrypto enters the esports world.
UK-based esports organisation Fnatic has announced a new deal with cryptocurrency platform Crypto.com. The five-year agreement is reportedly worth US$15 million.
As part of the deal, Crypto.com will become Fnatic’s first-ever global cryptocurrency partner. Crypto.com will also have its logo featured on Fnatic’s jerseys and offer the fans a chance to purchase various rewards. An exclusive Fnatic NFT is also scheduled to be launched soon.
Crypto.com has also announced that it will be working with the members of the Fnatic esports team and will collaborate with them to create gaming content, branded gaming experiences and offline events. Fnatic is set to also help its fans understand the cryptocurrency world better and will work with Crypto.com to educate those new to the cryptocurrency world.
Speaking about the deal, Sam Mathews, Fnatic Chief Executive, said:
“This partnership sees global leaders in esports and cryptocurrency join forces for a ground-breaking, long-term partnership. Fnatic boasts one of the most connected, involved and supportive fan bases in the world and this landmark deal with Crypto.com allows us to further cater to their everyday needs. As cryptocurrency becomes a mainstream payment method, there’s never been a better time to help our fans make smarter, healthier and future-proof cryptocurrency decisions.”
Kris Marszalek, Co-Founder and Chief Executive, Crypto.com, added:
“We’re really excited to launch a fully integrated partnership with Fnatic, which marks a milestone for our industry. With more than 200 championships, their team has excelled in-game and out and rightfully established itself as the leading team in esports.”
The deal comes as another impressive addition to the Crypto.com résumé after it had recently signed up with French football club Paris Saint-German and Formula One.
