New deal expands LVMH deal
Formula One has expanded their ten-year partnership with LVMH which will see Moët Hennessy luxury spirit, Belvedere join the series as its first-ever Official Vodka Partner. The partnership will kick off from the Australian Grand Prix 2025 where Belvedere will host the Official After Party of the race. Belvedere Vodka will also be present at the hospitality spaces throughout the season, including in Paddock Club and the F1 Garage.
Stefano Domenicali, President and CEO of Formula One, commented,
“Formula 1 has always been the symbol of prestige, adrenaline and spectacle, which is why we are so thrilled to welcome Belvedere as our first Official Vodka Partner. Together we share the same dedication to quality and the pursuit of exclusive moments. This announcement once again confirms the strong connection with LVMH, consolidated by a decade-long partnership. Their willingness to fully embrace the spirit of Formula 1 excites us and makes us proud of this partnership.”
Francois-Xavier Desplancke, President and CEO of Belvedere Vodka, said,
“I am immensely proud of the partnership between Belvedere and Formula 1. Our mutual dedication to innovation, expertise, and precision naturally aligns our brands, creating a truly exceptional alliance. In the high-octane world of Formula 1, where milliseconds forge legends and engines roar with untamed energy, Belvedere Vodka arrives not just as a partner, but as the embodiment of the festivities and the entertainment. Formula 1 isn’t just about speed; it’s about spectacle. And where there’s a race, there will be always a reason to honour the excitement of the sport, from off track to beyond.”
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