Formula One announces partnership with Betway

Formula One has announced a multi-year partnership with Super Group, which will see the latter’s brand Betway become the Official Betting Operator of the premier motor-racing series.

The partnership, starting with the 2026 F1 season, will cover countries across Europe, the Middle East, and Africa, as well as Canada and Mexico. Betway will offer eligible fans in-play bets on driver and team strategy — “from safety car occurrences, pit windows, on-track battles and more”.

Jonny Haworth, Director of Commercial Partnerships, Formula One, commented:

“Sports betting is now a natural extension of how many modern fans engage with live events. As a series with vast and complex data sets, our innovative partnership with Betway allows our adult fans to take a step closer to the strategy and action that makes it so thrilling. While betting and sport have long gone hand in hand, this new product offering based on real-time and regulated data takes Formula 1 into a new cutting-edge dimension that offers even more engagement and excitement for fans.”

Neal Menashe, CEO, Super Group, added:

“We are thrilled to sign our Betway sportsbook brand to the first deal of its kind in Formula 1®. This partnership reinforces our commitment to sport at the highest level and will ensure our customers have access to some of the most innovative markets during race weekends. It promises to be a competitive season with fantastic races across the globe – we look forward to being a part of it.”