Multi-year renewal announced
Formula One has announced a multi-year renewal of its licensing partnership with fashion brand Pacsun with the partnership set to elevate high-quality apparel for F1 fans through ‘ race-specific capsules and exciting collaborations.’ The partnership will also include various fan engagement activities along with limited edition collections at select events.
Emily Prazer, Chief Commercial Officer, Formula One, commented,
“Fashion and design have always been a part of Formula 1, and we’re pleased to continue to give fans the opportunity to bring their passion for the sport to life through new Pacsun products. We pride ourselves on how Formula 1 is constantly evolving, and Pacsun’s approach to their collections and collaborations means our partnership, and the way we connect with fans, is too.”
Richard Cox, Chief Merchandising Officer, Pacsun, added,
“At Pacsun, we are deeply committed to creating fashion that authentically reflects the lifestyles and interests of our community. Renewing our partnership with Formula 1 underscores our dedication to designing collections and telling stories that capture the excitement of the sport in a unique and compelling way. As Formula 1 continues to expand its presence in the U.S. and abroad, we’re thrilled to be at the intersection of fashion and fandom, delivering apparel that resonates with both loyal supporters and a new generation of fans.”
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