This article contains information regarding the Formula one (F1) Sponsors and Partners for the 2025 season.
Formula One 2024: Global Partners
LVMH
On 2nd Oct 2024, Formula One and French Luxury Goods company, Louis Vuitton Moët Hennessy (LVMH) announced a 10-year partnership.
The deal includes several of LVMH’s iconic Maisons, including Louis Vuitton, Moët Hennessy and TAG Heuer. The French House will participate in F1 weekends, including a trackside branding presence at Formula One races which is a first for LVMH in a sporting event.
Pirelli
Pirelli has been Formula One’s Global Tyre Supplier since 2011, when it replaced Bridgestone. The partnership sees Pirelli provide all F1 teams with tyres throughout the race calendar.
In Oct 2023, Pirelli announced a four-year extension to its partnership with Formula One to continue as the Formula One’s exclusive tyre supplier until 2027, with an option to extend for an additional year.
Pirelli provides a range of tyres to Formula 1 including slick, intermediate and full wet. In addition, Pirelli also provides a set of technicians to support all Formula one teams during each Grand Prix.
Aramco
In March 2020, Formula One signed a long-term global sponsorship deal with Saudi integrated oil and gas company Aramco.
The partnership sees Formula One work with Aramco to identify different ways to help the advancement of sustainable fuels, enhanced engine efficiencies, and emerging mobility technology.
Additionally, almost all races on the F1 calendar have Aramco trackside branding, with Aramco also gaining broadcast integration and exposure through digital F1 channels.
Heineken
In June 2016, Dutch beer giant Heineken announced a multi-year partnership agreement with Formula One, coming on board as a Global Sponsor.
In May 2023, Formula One extended the partnership with the Global Beer brand in a multi-year deal.
The partnership sees Heineken act as the title sponsor for several F1 races, enjoy trackside branding, and serve as F1’s Official Global Beer Partner.
As part of the deal, the Dutch beer brand will use F1’s global platform to encourage responsible consumption and promote the Heineken 0.0 – a premium zero-alcohol product.
Over the years, Earlier Heineken had also collaborated with F1 for their ‘When You Drive, Never Drink’ campaign and committed to investing 10% of all their media budgets towards responsible consumption.
AWS
Amazon Web Services (AWS) signed a multi-year partnership agreement with Formula One in June 2018.
AWS currently serves as the championship’s Official Cloud and Machine Learning Provider, providing Formula One with data to enhance its race strategies, data tracking systems, and digital broadcasts through a wide variety of its services, including Amazon SageMaker and AWS Lambda.
Qatar Airways
Qatar Airways became the Global Airline Partner of F1 in February 2023.
The multi-year deal also sees Qatar Airways act as the title sponsor of the Qatar Grand Prix, the Hungarian Grand Prix, and the Emilia Romagna Grand Prix, while also enjoying trackside and digital branding during race weekends.
The deal also sees Qatar Airways provide F1 fans with exclusive travel packages.
Lenovo
In September 2024, Formula One extended its partnership with Chinese technology company Lenovo, elevating their status to Global Partner in a multi-year deal that will start from 2025.
As part of the deal, Motorola, a subsidiary of Lenovo Group, will become Global Smartphone Partner for the Formula One.
As a Global Partner, Lenovo will continue to provide its state-of-the-art technology, devices and solutions to support and enhance the Formula One at the track and remotely as well.
Under the agreement, Lenovo will serve as the title sponsor for two races per season and Lenovo and Motorola will also have increased trackside branding at events.
DHL
DHL has been a Global Partner of Formula One since 2004.
As the Official Logistics Partner of F1, DHL not only helps with transporting transmission technology, equipment, cars, and fuel for the racing teams, it also enjoys prominent on-track branding.
DHL renewed its partnership with Formula One in February,2024 in a multi-year renewal making it the longest-standing global partnership for Formula One.
DHL also sponsors the Fastest Lap and Fastest Pit Stop awards at all the races over the Formula One season.
The partnership also promotes Formula One’s Net Zero 2030 target, a collaboration to reduce logistics related carbon emissions by finding innovative solutions for sustainability.
MSC Cruises
In March 2022, Formula One unveiled MSC Cruises, one of the fastest growing and largest cruise brands, as a Global and Official Cruise Partner following a multi-year deal.
In May 2023, the partnership between Formula One and MSC Cruises was extended until the end of the 2026 season.
The partnership sees Formula One use MSC Cruises’ technologically-advanced ships port-side during specific Grand Prix weekends. The two parties also work towards sustainable change and reaching their net-zero carbon goals.
Crypto.com
The Singapore-based cryptocurrency exchange platform was announced as a Global Partner of the Formula One Sprint series in June 2021. Crypto.com also joined as the Official Cryptocurrency Sponsors and NFT Partner of Formula One.
In Dec 2024, a multi-year renewal was announced by Formula One with the partnership to continue until 2030.
The partnership sees Crypto.com use the Formula One platform to educate people and make them aware of cryptocurrency and its benefits. Crypto.com also enjoys trackside branding at all F1 races.
Salesforce
In April 2022, Formula One announced a five-year partnership agreement with Salesforce, a global leader in customer relationship management.
The partnership sees Formula One use Salesforce tech and products to develop and grow fan engagement whilst creating various fan experiences. Salesforce, which already has net-zero carbon emissions, also works towards helping Formula One achieve its net-zero emissions target by 2030.
Formula One 2024: Official Partners
Louis Vuitton
Being one of the LVMH Maison, Louis Vuitton is an Official Partner of the Formula One.
As part of the deal, Louis Vuitton will be the title sponsor of the Australian Grand Prix 2025 to be held at the Albert Park Circuit in Melbourne.
Louis Vuitton will also feature in the opening ceremony and the podium where their Louis Vuitton Trophy trunks will be presented to the Top three drivers.
The new Trophy Trunks that are covered in the Louis Vuitton monogram, will be emblazoned with the iconic “V” in a different colour scheme for each race.
Tag Heuer
In January 2025, Tag Heuer returned as the Official Timekeeper for the Formula One to begin from the 2025 season. The Swiss Luxury watchmaker is a part of the LVMH brand that forged a ten-year deal with Formula One.
As the Official Timekeeper of F1, TAG Heuer will have a significant presence both on and off the track, through trackside branding, Fan Zone and Paddock Club activations along with new product ranges.
Moët Hennessy
LVMH-owned brand, Moët Hennessy is also an official partner of Formula One from the 2025 season onwards.
This partnership will combine brand exposure with hospitality, travel and entertainment. Moët and Chandon will return as the Official champagne of Formula One.
American Express
In Oct 2024, Formula One forged a partnership with American Express in a multi-year sponsorship deal.
As part of the sponsorship, F1 and Amex will collaborate to improve fan experiences at select F1 Grand Prix races throughout the year.
American Express Card Members will have access to a range of benefits and perks including Amex Presale Tickets, Paddock Club and Grandstand tickets depending on availability.
American Express will also host business customers and partners through certain hospitality offerings.
Santander
In September 2024, Spanish Bank Santander announced a multi-year partnership with Formula One.
From the 2025 season onwards, the Banking organization will serve as Formula One’s Official Retail Banking Partner.
As part of the deal, Santander will gain trackside branding presence across several Grand Prix races.
Allwyn
In February 2025, Formula One Global Lottery Operator Allwyn as their new Official Partner in a multi-year deal.
The partnership will help increase audiences for both organisations and encourage responsible gaming.
Globant
Digital services and consultancy Globant partnered with Formula One on a multi-year deal as an Official Partner in May 2024.
The deal sees Formula One use Globant tech to create once-in-a-lifetime moments for fans attending Grands Prix both on and off track. Globant also enjoys branding presence at races, at the Pit Lane Gantry signage along with physical trackside branding.
Las Vegas
In July 2024, The Las Vegas Convention and Visitors Authority (LVCVA) partnered F1 as their official partner.
The LVCVA is the official destination marketing organization that promotes tourism, conventions, meetings and special events promoting tourism in Las Vegas.
The partnership, which will run until the end of 2025, will see the LVCVA utilise Formula One’s global platform to grow tourism in Las Vegas, while continuing to engage with fans globally at select Grand Prix races.
Paramount+
In April 2023, Formula One announced a multi-year partnership agreement with subscription service Paramount+, which came on board as an Official Partner.
The deal puts Paramount+ branding across various race weekends. The platform also enjoys physical trackside signage and digital sponsorships, with the two parties providing fans with various engagement opportunities, including content series.
Liqui Moly
Leading lubricants manufacturer Liqui Moly signed a multi-year agreement with Formula One in March 2019.
As per the deal, Liqui Moly enjoys expanded branding at the trackside throughout the Formula One season.
Liqui Moly and F1 extended their partnership in March 2023, which included more physical trackside signage along with virtual branding at race weekends for the former.
Nestlé
In November 2024, Nestlé signed a partnership agreement with Formula one making KitKat the Official Chocolate Bar of Formula One.
This multi-year partnership became Nestlé’s biggest global partnership deal. In this deal, F1 fans can look forward to consumer activations, promotional prizes (such as tickets and merchandise) and interactive fan zones at select Grands Prix races, with trackside branding and content.
Belvedere
Formula One has expanded its ten-year partnership with LVMH, with Belvedere, a Moët Hennessy luxury spirit, becoming the series’ first-ever Official Vodka Partner.The partnership was announced on 10th March 2025.
The partnership will kick off later this month with the season-opening Australian Grand Prix, where Belvedere will host the Official After Party. Going forward, Belvedere Vodka will be present at the hospitality spaces throughout the season, including the Paddock Club and the F1 Garage.
Formula One 2025: Regional Partners
McDonald’s
McDonald’s joined Formula One as a Regional Partner in Latin America on a multi-year deal in March 2024.
As per the deal, McDonald’s works on various fan activities to deliver quality, personalised experiences that go beyond the race day.
Formula One 2025: Official Providers
BBS Motorsport
Japanese wheel manufacturer BBS signed a multi-year partnership agreement with Formula One in January 2022.
The agreement sees BBS supply wheels and rims to all F1 teams.
However, with F1 Teams set to choose their own rim suppliers, BBS may lose its exclusive contract from 2026 onwards.
Tata Communications
In March 2022, Tata Communications was announced as the Official Broadcast Connectivity Provider of the series following a multi-year deal.
The partnership entails the Mumbai-based company delivering and enhancing world-class, technologically-advanced experience for the F1 fans worldwide.
PUMA
PUMA signed a multi-year deal with Formula One in May 2023, coming on board as an Official Provider.
The partnership sees PUMA produce F1-licensed apparel, footwear, and accessories as well as exclusively sell F1 and team merchandise at select Grands Prix. PUMA also creates fan wear collections and uniforms for Formula One personnel.
Aggreko
In August 2024, Formula One announced a partnership with temporary power solutions provider Aggreko to deliver innovative low-carbon energy generation systems to fulfill its goal of Net Zero 2030.
As part of the deal, Aggreko became an Official Provider for Formula One.
F1 and Aggreko had collaborated to run a trial at the Austrian Grand Prix in 2023 which resulted in reduction of the carbon emission by > 90% in the Paddock, the Pit Lane and the broadcast areas.
From the 2025 season onwards, a similar system will be used at the European Grand Prix races.
Other Partners
Playseat
In April 2024, Formula One announced a multi-year partnership with racing simulator brand Playseat.
As part of the deal, Playseat will create exclusive F1 Licensed Products for gamers and sim racers to enjoy. The partnership with Playseat will provide gamers with an innovative and realistic Formula One racing experience in a virtual environment, from the comfort of their homes.
The LEGO Group
In September 2024, Formula One signed a multi-year partnership with the LEGO Group which will see the two work together to launch F1-inspired LEGO products, including LEGO DUPLO sets for pre-school kids and brick sets for children and adults.
As per the deal, the two entities have collaborated to create lego brick sets for all 10 Formula 1 teams and include LEGO DUPLO, LEGO CITY, LEGO Speed Champions and LEGO Collectibles sets for builders. Each set is packed with specific detailing to allow fans of all ages to bring their imagination to life and become immersed in the Formula 1 world from the comfort of their home.
Mattel
In October 2024, Formula One (F1) signed a multi-year global licensing partnership agreement with Mattel, Inc, which will see the two parties collaborate to create “F1-themed Hot Wheels”, with a one-of-a-kind F1 car set to be released.
The full Hot Wheels edition will launch in 2025 and feature cars from the original F1 grid and teams, inclusive of products designed to connect with the younger F1 audience.
F1 will also integrate the Hot Wheels brand into the Grand Prix races and host various fan experiences at select events throughout the 2025 season and beyond.
Gulf Air
In February 2025, Formula One announced a multi-year partnership renewal with the flag carrier of the Kingdom of Bahrain, Gulf Air.
The renewal ensures that Gulf Air remains the Title Partner of the Bahrain Grand Prix until its 2027 edition. Gulf Air has been a partner of the Bahrain GP since the inaugural race 21 years ago, which is the longest partnership for any title partner.
The 2025 Bahrain Grand Prix is scheduled to be held on April 13 and will be the fourth race of the new season after the Australian, Chinese, and Japanese Grands Prix.
ALT Sports Data
On 1st March 2025, Formula One partnered with ALT Sports Data as its official betting data supplier. ALT Sports Data operates in the trading and consumer data space for action and emerging sports.The deal is aimed at enhancing and increasing “engagement and growth in the Formula One betting ecosystem”.
As per the agreement, ALT Sports Data will work with F1 to create betting-focused real-time predictive analytics, as well as proprietary data and priced odds solutions for the betting industry.
Through this partnership, fans will be able to get a detailed look at the data behind the betting system.
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