Indian esports platform GoodGameNation (GG Nation) has announced a new partnership with Indian youth community platform Viral Fission. The multi-year partnership will see both parties work on creating the ‘largest collegiate esports competition’ in the country.
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Over the course of the next three years, GG Nation will work towards hosting a total of 16,000 intra-college events along with ten national-level tournaments. The competitions will have a total prize money of ?3 crore.
Additionally, esports campus communities will also be created across 3000 colleges. These campuses will be providing the players with coaching and even a potential career opportunity.
Animesh Pande, Head of Marketing, Community, and Content at GoodGameNation, commented:
“We are excited to partner with Viral Fission to amplify our efforts in campus esports in India.
“Viral Fission’s track record of delivering youth activation for some of the biggest brands globally was an important factor in GoodGameNation picking them to amplify our efforts in campus esports. At GoodGameNation, we truly believe in the power of esports and its ability to bring communities together.”
Umang Gandhi, Product Head at Viral Fission, added:
“Gaming is one of the fastest-growing industries globally, providing ample opportunities for young minds. With our partnership with GG Nation, we are glad to be a part of the global gaming boom and to bring gaming-first nano-communities within the campus ecosystems.
“This truly will create a unique experience for the youth and will foster [a] culture of gaming at the grassroots level. We aim at unlocking unique opportunities for the youth to get on board this wagon and build lucrative futures for themselves in the gaming industry.”
Founded in 2020, GoodGameNation is India’s only esports-as-a-service platform.
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