The Gujarat Titans have announced a partnership with digital banking company Finkeda, roping it in as their Official Digital Payments Partner for the 2025 Indian Premier League season.
The deal will see the two parties work on several fan engagement activities.
With the Titans team-up, Finkeda aims to grow and expand its presence across several Tier 2, 3, and 4 cities in India, making the audience aware about its digital banking solutions.
Colonel Arvinder Singh, Gujarat Titans COO, said:
“This association with Finkeda aligns with our larger goal of broadening avenues for seamless user experience. With their expertise in fintech and digital financial solutions, GT fans are up for some exciting new opportunities to know finances better. We are hopeful that this will add up to an enriching overall experience combined with the excitement of play.”
Manish Kumar Goyal, Chairman and Managing Director, Finkeda, said:
“Gujarat Titans have shown the country and the world that it is possible to be a disruptor despite being new and competing with established players. It is a proud moment for all of us at Finkeda to be a sponsor of Gujarat Titans, a team that has created such a huge impact in such little time. We share their passion and motivation to win and believe that every individual and business, regardless of where they are located in India, deserve access to efficient and state-of-the-art fintech solutions.“
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