MoneyGram Haas Formula One Team have announced a one-race partnership with role playing game (RPG) Metaphor: ReFantazio for the 2024 Singapore Grand Prix.
The deal will see the RPG game’s logo feature on the top nose of the American outfit’s cars in Singapore alongside in-game characters.
Also read: MoneyGram Haas F1 Team Sponsors 2024
Speaking about the Metaphor: ReFantazio partnership, Mark Morrell, MoneyGram Haas F1 Team’s Director of Marketing, said:
“We’re delighted to be joining forces with the team at ATLUS to promote the release of Metaphor: ReFantazio during the Singapore race this week. This hotly anticipated game is visually spectacular and filled with all the speed, suspense and excitement you would expect from a Grand Prix weekend. It’s our first partnership of this kind and we’re looking forward to sharing the exhilarating world of Metaphor: ReFantazio with racing fans.”
Irvin Ducournau, Director of Marketing at ATLUS, added:
“Overcoming fear and anxiety is a central theme in Metaphor: ReFantazio, and being featured on the racecars of Nico Hülkenberg and Kevin Magnussen—drivers known for defying the impossible—perfectly mirrors our game, where players beat the odds in their chase for the crown in the Royal Tournament. Partnering with MoneyGram Haas F1 Team ahead of the Singapore GP is a natural fit, as the high-stakes nature of Formula 1 aligns seamlessly with the competitive election mechanic in the game, where players gain followers in their own race for victory. We’re incredibly grateful to MoneyGram Haas F1 Team for this collaboration and wish Nico and Kevin the best of luck in the upcoming race in Singapore.“
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