Haas to have TOYOTA GAZOO Racing join as Title Partner

American Formula One team Haas have announced that they have signed a multi-year title partnership with the Toyota Motor Corporation, which will see Toyota Motor Corporation’s motorsport competition and research and development arm, the TOYOTA GAZOO Racing (TGR), join Haas as their title partner, starting from the Formula One 2026 season onwards. The deal will see Haas officially be renamed as the TGR Haas F1 Team. Haas’ driver development program will also be renamed as the ‘TGR Haas Driver Development Program’ with TGR set to have their branding across various prominent team assets.

Ayao Komatsu, Team Principal of Haas F1 Team, commented,

“It’s naturally a privilege to deepen our relationship with TGR through this new title partnership agreement. Our working relationship to-date has been everything we hoped it would be. It’s been evidenced through our successful TPC running this season but there’s been so much more going on behind the scenes too – including the development and installation of the simulator at our Banbury facility for 2026. The cultivation of personnel, all working collaboratively between Haas F1 Team and TGR, has benefited us greatly and that’s something that will only increase as our partnership matures. We’re excited to further grow with the likes of our driver program too, and it’s been encouraging to see the depth of talent TGR is backing in that process.”

Akio Toyoda, Chairman of Toyota Motor Corporation, said,

“Throughout our challenges in the 2025 season, I witnessed young TGR drivers and engineers begin to believe in their own potential and set their sights on even greater dreams. Seeing this transformation moved me deeply. And today, I can say this with confidence, Toyota has finally begun to move – really move. I would like to express my sincere gratitude to Gene Haas and Ayao Komatsu for standing alongside our young members, believing in their potential, and facing the future with the same passion and perspective. 

‘By taking our partnership with Haas another step forward next year, TGR’s ‘People, Product, Pipeline’ mantra – will accelerate in a way we have never seen before. The time has come for the next generation to take their first steps toward the world stage. Together with Gene Haas, Ayao, and everyone at TGR Haas F1 Team, we will build both a culture and a team for the future. Toyota is now truly on the move.”