Aditya ChaudhuriThe Rajasthan Royals (RR) have roped in Humans of Bombay as their Official Storytelling Partner. The partnership is focused around bringing to light the inspiring stories of the RR heroes.
The collaboration will see stories focused on the Royals’ “journeys, stemming from their diverse backgrounds and cities, which have contributed significantly to their individuality and remarkable success stories”. Humans of Bombay will work towards bringing to light the human side of the game, giving fans a look into the lives of the players outside the field.
The first story of the campaign titled “Heroes in Pink” was shared by the Humans Of Bombay team on their social media channels, featuring Riyan Parag.
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Karishma Mehta, Founder and CEO of Humans Of Bombay, said:
“Everyone possesses a distinct tale that is worth sharing with the world, whether they are a well-known celebrity, a renowned cricketer, or a humble chaiwala. What makes these stories truly endearing is that each story has valuable life lessons to offer. As someone who has been an ardent cricket fan from a young age, this collaboration feels like a momentous occasion that will forever hold a special place in my heart. Through this collaboration, we bring stories of the Rajasthan Royals team to the fore – revealing their human side through discerned narratives of the RR players, delving into the journey that has shaped them into the acclaimed team that they are today.”
Jake Lush McCrum, Chief Executive Officer of the Rajasthan Royals, added:
“At the Royals, we’ve always taken huge pride in unearthing young talent and providing them with a platform to excel, which consequently brings these players into the limelight. We are constantly trying to curate ways through which we are able to tell the powerful individual and collective stories of our talented squad, and this collaboration with Humans of Bombay is one such step in that direction. We believe our supporters around the world will love reading these stories which are captured and portrayed with a unique perspective and highlight the grind that goes into reaching the very top level.”
