Gaming News

IESF inks Nielsen partnership

Aditya Chaudhuri Aditya Chaudhuri

The International Esports Federation (IESF) has inked a new partnership with data, research and analytics firm Nielsen. 

The partnership will see Nielsen provide the IESF with data for the upcoming World Esports Championships Finals event, which is going to be held in Bali, Indonesia in December 2022. Nielsen will not only provide data but also review, analyse and verify the data which will be used to grow the esports ecosystem worldwide by the IESF.

Boban Totovski, Secretary General, IESF, commented:

IESF is proud and excited to work with Nielsen to ensure cutting-edge data analytics at this year’s WE Championships Finals. This is the perfect opportunity to build a strong foundation of real data and value with regard to our events and esports more broadly. We have no doubt the insights collected from our largest event will help identify future opportunities for growth so that, ultimately, we can bring esports to even more people worldwide.

Mike Wragg, Managing Director, Nielsen Sport, said:

At Nielsen, we have been measuring major esports events around the world for more than five years. We pride ourselves on our independent and robust methodology, which has benefitted many major buyers and sellers of sponsorship over the years. The WE Championships Finals is a further opportunity to provide valuable and actionable insights and we hope that by working with IESF on this, we can help contribute to the future development and expansion of Esports across the world.

IESF inks Nielsen partnership
Share this article
Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Follow the author’s social media

Leave a Reply

The value is incorrect

The value is incorrect

The value is incorrect

Something went wrong. Please, try again later

Your comment has been sent!

Latest from

Meghalaya set to sponsor Jubilant Divine Esports

Meghalaya set to sponsor Jubilant Divine Esports

Indian esports team based out of Meghalaya, Jubilant Divine Esports has found a new sponsor in the Government of Meghalaya. Meghalaya becomes the first-ever Indian state to officially sponsor an...

BLAST partners with Revoult

BLAST partners with Revoult

Esports tournament organiser BLAST has signed a partnership agreement with global financial tech company Revoult, which comes on board as a Presenting Partner for the BLAST Premier Spring Final event,...

Esports World Cup Foundation inks deal with Barn's Coffee

Esports World Cup Foundation inks deal with Barn's Coffee

The Esports World Cup Foundation (EWCF) has announced a partnership agreement with Barn's Coffee, which comes on board as the Exclusive Coffee Brand for the upcoming Esports World Cup, set...