Following are the organisations serving as sponsors and brand partners to the Indian Super League (ISL) and enjoying a strong branding presence across its physical and digital assets during its 2024/25 season.
Official Partners
Parimatch Sports
Parimatch, a sports betting company based in Europe, first became an official partner of the Indian Super League in 2021, with one of its premium brands Parimatch News acquiring pitchside and digital branding rights. Ahead of the 2024/25 season, Parimatch Sports has now replace Parimatch News as the league’s official partner.
KMF Nandini
In September 2024, the Indian Super League (ISL) announced a new sponsorship deal with KMF Nandini, a dairy company based in Karnataka. As part of the agreement, the brand has been designated as the league’s official partner.
Official Ball Partner
Nivia Sports
The Jalandhar-headquartered sports equipment manufacturer was announced as the official ball partner of the ISL in August 2018.
In 2024, ISL announced Nivia’s continuation as the official ball partner after agreeing a multi-year extension deal. This partnership designates Nivia Sports’s Football Shastra 2.0 as the official ball for the league over a three-year period, starting with the 2024 season.
Official Broadcast Partners
Sports18 and VH1
It was announced before the commencement of the 2023/24 ISL season that Viacom18 had signed a two-year contract to serve as the league’s exclusive media rights holder.
As per the agreement, Viacom18 channels Sports18 and VH1 are to broadcast ISL matches for the 2023/24 and 2024/25 ISL seasons.
Asianet Plus
Asianet Plus is an Indian Malayalam language general entertainment pay television channel operated by Disney Star, a subsidiary of Disney India. In September 2024, ahead of the new ISL season, Asianet Plus was roped in as an official broadcast partner for the 2024/25 season.
As part of the deal, Asianet Plus will provide live coverage for all ISL games in Malayalam commentary.
Official Streaming Partner
JioCinema
The over-the-top (OTT) media streaming service owned by Viacom18 is to serve as the streaming partner for the 2023/24 and 2024/25 ISL seasons.
Strategic Partner
Premier League
The English football topflight signed a “Mutual Cooperation Agreement” agreement with the ISL in June 2014, becoming a Strategic Partner for the latter. This partnership was last renewed in February 2020. The partnership means that the Premier League has supported the ISL since its inaugural season in 2014.
The Premier League has helped the Indian league develop and enforce its policies and marketing strategies, with youth teams from Premier League clubs also coming to India to participate in co-organised tournaments.
By helping the ISL grow, the Premier League aims to tap into the massive potential of Indian football.
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