Following are the organisations serving as sponsors and brand partners to the Indian Super League (ISL) and enjoying a strong branding presence across its physical and digital assets during its 2023/24 season.
Nivia Sports
The Jalandhar-headquartered sports equipment manufacturer was announced as the official ball partner of the ISL in August 2018.
The deal sees Nivia Sports supply footballs to every league club for matchdays and training sessions.
Sports18 and VH1
It was announced before the commencement of the 2023/24 ISL season that Viacom18 had signed a two-year contract to serve as the league’s exclusive media rights holder.
As per the agreement, Viacom18 channels Sports18 and VH1 are to broadcast ISL matches for the 2023/24 and 2024/25 ISL seasons.
JioCinema
The over-the-top (OTT) media streaming service owned by Viacom18 is to serve as the streaming partner for the 2023/24 and 2024/25 ISL seasons.
Premier League
The English football topflight signed a “Mutual Cooperation Agreement” agreement with the ISL in June 2014, becoming a Strategic Partner for the latter. This partnership was last renewed in February 2020. The partnership means that the Premier League has supported the ISL since its inaugural season in 2014.
The Premier League has helped the Indian league develop and enforce its policies and marketing strategies, with youth teams from Premier League clubs also coming to India to participate in co-organised tournaments.
By helping the ISL grow, the Premier League aims to tap into the massive potential of Indian football.
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