Multi-year deal signed
Major League Soccer (MLS) club Inter Miami have announced a new partnership with American multinational confectionery, food and beverage conglomerate Mondel?z International. The multi-year partnership will see Mondel?z join the club as their Official Snacking Partner.
Mondel?z’s brands will acquire branding rights from the team to work on various fan engagement activities. The partnership also aims to support the local businesses and the fans will have a chance to engage at in-store events and exclusive snack experiences amongst other things. Mondel?z’s brand RITZ will gain major exposure to kick off the partnership with the former working with Upright City FC, a non-profit organisation, to host various community events.
Euan Warren, Inter Miami CF Vice President of Partnership, commented,
“At Inter Miami, we pride ourselves on building partnerships that celebrate our vibrant community and enrich the fan experience. Teaming up with Mondel?z allows us to bring moments of joy both on and off the pitch. Together, we’re creating opportunities for fans to connect, celebrate, and make lasting memories with their favorite snacks and favorite team.”
Tanya Berman, SVP Biscuits, added,
“We’re fired up to head down to South Florida, and to celebrate the energy of this incredible community. For decades, Mondel?z products have been at the heart of family gatherings and gameday traditions. Through this partnership, we’re excited to welcome in a new generation of soccer and snack fans, while making a real difference in the places we call home.”
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