GLOBAL PARTNERS
Following are the organisations that enjoy a branding presence across ICC’s digital and physical assets as a Global Partner.
Nissan – The Yokohama-headquartered Japanese automaker signed an eight-year sponsorship deal with the ICC in October 2015, replacing Hyundai as the Council’s official automotive sponsor. Nissan will continue to back ICC’s major international cricket tournaments as a Global Partner until 2023.
OPPO – The Dongguan-headquartered Chinese consumer electronics and mobile communications company has been the official mobile handset and headset provider to the ICC since 2015. The two last renewed their deal in a four-year agreement in December 2019 that will see Oppo hold the status of a Global Partner until the 2023 Men’s World Cup.
MRF Tyres – The Chennai-headquartered Indian tyre manufacturer has been a Global Partner of the ICC since January 2016. Prior to that, the two partnered up for the 2015 Men’s World Cup.
Booking.com – The Amsterdam-headquartered Dutch online travel agency became a Global Partner of the ICC in March 2019. The deal will see Booking.com serve as the Exclusive Accommodation and Attractions Booking partner for all of ICC’s major international tournaments until the 2023 Men’s World Cup.
Byju’s – The Bangalore-headquartered Indian EdTech company signed a three-year Global Partnership deal with the ICC in February 2021. Already serving as the front-of-shirt sponsor for Team India, Byju’s will not only enjoy branding rights across ICC’s assets, but also work with the Council over several fan engagement campaigns until the 2023 Men’s World Cup.
Emirates – The Dubai-headquartered UAE’s flag carrier airline not only serves as a Global Sponsor to the ICC, but also serves as an Official Sponsor to ICC’s match officials, who enjoy its branding on their uniforms. The ICC and Emirates last renewed their long-term partnership – that has existed since 2002 – in April 2016 to run until 2023.
OFFICIAL PARTNERS
Following are the organisations that enjoy a branding presence across ICC’s digital and physical assets as an Official Partner.
MoneyGram – The Dallas, Texas-headquartered American money transfer company first signed a sponsorship deal with the ICC in October 2010 that saw the company sponsor all of the Council’s major events between 2011 and 2015. The two extended this partnership in January 2016, granting MoneyGram a strong presence during ICC’s events until 2023.
Bira 91 – Manufactured by B9 Beverages, the Indian craft beer brand has been an official sponsor of the ICC since November 2018. Apart from branding rights, the deal sees Bira 91’s range of products made available during ICC-affiliated events. The deal, reportedly worth US$5m-US$6m, is currently set to run until 2023.
Coca-Cola – The American beverages giant signed a sponsorship deal with the ICC in January 2019 to become the Council’s exclusive non-alcoholic beverage partner and cover all major ICC events until 2023.
Star Sports – Star Sports signed an eight-year broadcast deal for all of ICC’s major events in October 2014. The deal, covering India and the Middle East, covers the years 2015 to 2023. Previously owned by 21st Century Fox, Mumbai-headquartered Star is now owned by The Walt Disney Company.
Upstox – The Mumbai-headquartered Indian financial services provider signed a three-year sponsorship deal with the ICC in June 2021. Starting with the World Test Championship Final between India and New Zealand, the deal is set to run until 2023.
CATEGORY PARTNERS
Following are the organisations that enjoy a branding presence across ICC’s digital and physical assets as a Category Partner.
Royal Stag – The Pernod Ricard-manufactured Indian whiskey brand signed a five-year sponsorship deal to become a Category Partner of the ICC in December 2018. Reportedly worth US$6m per year, the deal commenced in 2019 and will run until 2023.
Union Bancaire Privée (UBP) – The Geneva-headquartered Swiss private bank and wealth management firm first partnered with the ICC in July 2019 to cover the 2019 Men’s World Cup. The two expanded upon this deal in February 2020. UBP uses this partnership to raise its brand awareness through the global commercial might of the cricketing world.
Dream11 – The Mumbai-headquartered Indian fantasy sports platform became the Official Fantasy Game Partner of the ICC in November 2018. Running until 2023, the deal allows Dream11’s users to make fantasy teams for all the matches throughout the major ICC tournaments.
SmartCricket.com – The London-headquartered cricketing wearable technology and data analytics company also serves as a Category Partner to the ICC. The deal sees the two parties work together to integrate tech-based solutions into the game for increased in-depth insights.
OTHERS
Sports Travel & Hospitality (STH) Group – The London-headquartered sports hospitality and travel agency works with the ICC to provide travel and tour packages to fans for all major ICC events.
BharatPe – The New Delhi-headquartered Indian payment services provider signed a sponsorship deal with the ICC June 2021. Apart from branding rights, the deal sees BharatPe’s services integrated across major ICC events and venues, starting with the World Test Championship Final. The deal is currently set to run until 2023.
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