This article contains information regarding the organisations enjoying a strong branding presence across Indian Premier League (IPL) franchise Lucknow Super Giants’ (LSG) physical and digital assets as their official sponsors and partners for the 2025 season.
Principal Partners
Dream11
Lucknow Super Giants announced their partnership with Dream11, India’s leading fantasy sports platform, as the team’s official front-of-jersey sponsor in March 2025.
As the front-of-jersey sponsor, Dream11’s branding will feature prominently on the official team jersey, further strengthening its connection with the passionate IPL fanbase.
BKT
Indian tyre manufacturer BKT was announced as a principal sponsor of the LSG for the 2024 IPL season.
As part of the deal, the brand’s logo prominently features on the back of the team’s matchday and training jerseys.
Greenply Industries
The NCR-based Indian infrastructure company was announced as an Associate Partner of the Super Giants in March 2022. The deal sees Greenply serve the LSG as the chest sponsor for their matchday shirt.
Ahead of IPL 2025, Greenplay signed a contract renewal with the Lucknow Super Giants in March 2025.
Associate Partners
Jio
The Mumbai-based Indian telecom giant has maintained sponsorship deals with all IPL teams since the 2018 season.
Too Yum!
The RP-Sanjiv Goenka Group–owned snacks brand was on-boarded by the RP-Sanjiv Goenka Group–owned LSG as an official sponsor ahead of the 2022 IPL season.
Too Yum! and LSG last renewed their partnership agreement in 2023.
SBI Life Insurance
In March 2024, the LSG roped in SBI Life Insurance as their Lead Helmet Partner for IPL 2024.
The deal puts the SBI Life logo on the LSG helmets, with the partnership aimed at reaching out to a wider audience to make people aware of the importance of financial preparedness and promote a “culture of protection”.
The two parties have recently signed an extension deal in March 2025.
INA Solar
In March 2024, the LSG announced Indian solar energy solutions provider INA Solar as their official solar partner for the 2024 IPL season.
Ahead of IPL 2025, INA Solar announced a partnership agreement with Lucknow Super Giants (LSG) as an official associate partner for the upcoming T20 seasons (2025-27).
As part of the deal, this collaboration is seen as a step towards promoting renewable energy adoption across India and supporting the country’s net-zero emission goals
Freemans
Freemans FMI Limited is the pioneer and the largest manufacturer of measuring tapes, spirit levels and measuring wheels in the Indian sub-continent. Ahead of IPL 2025, Freemans and LSG signed a new partnership deal, with the former becoming an official partner.
Portronics
In March 2025, Portronics, a consumer electronics brand, announced its partnership with Lucknow Super Giants (LSG) for the IPL 2025 season as their official sponsor.
As part of the tie-up, Portronics’ branding will be featured prominently on the lowers of the LSG jerseys throughout the season.
Official Partners
Campa
Indian soft drink brand Campa Cola signed up with the Lucknow Super Giants as their official pouring partner amid the 2023 IPL season.
The two parties have signed an extension deal ahead of the 2025 IPL season.
Kingfisher
Iconic beverage brand Kingfisher’s packaged drinking water has been designated as the team’s official good times partner ahead of IPL 2025.
As per the deal, this collaboration is anticipated to involve a range of engaging on-ground and digital activations, aiming to elevate the fan experience and seamlessly integrate the Kingfisher brand throughout the season.
Naturali
Further diversifying its partnership portfolio, the Lucknow-based team announced a collaboration with Naturali as an official partner in March 2025. Naturali, recognized for its range of personal care products, will gain significant visibility through various channels associated with the team.
Amul Protein
Amul Protein, a product division of Amul, an Indian dairy brand, signed a partnership agreement with the Lucknow Super Giants in March 2025 as their official protein partner.
As part of the deal, fans and customers will get a 10% discount on Amul Protein products at the time of checkout when they use the LSG10 coupon code.
Amul
Amul, an Indian dairy brand, signed a partnership agreement with the Lucknow Super Giants ahead of IPL 2025.
Homesure TileEx
Homesure TileEx, an Indian tile adhesive brand signed a new partnership agreement with the Lucknow Super Giants in March 2025 to become their official partner for the 2025 IPL season.
The partnership will include multiple consumer and brand engagement activities throughout the IPL season.
Dewon Electric
Dewon Electric, a manufacturer and distributor of a wide range of electrical products, signed a partnership agreement with LSG in March 2025.
Endura Mass
Endura Mass, a nutritional supplement brand owned by Cipla, has jumped on-board as one of the official partners of the Lucknow Super Giants ahead of IPL 2025.
Spinner Sports Drink
Spinner is a sports hydration drink developed by the Reliance Consumer Products (RCPL). In February 2025, RCPL announced teaming up with multiple IPL teams including the Lucknow Super Giants ahead of IPL 2025.
The collaboration aims to boost brand visibility and expand its reach across the country.
Licensing and Media Partners
Real Cricket
JetSynthesys‘ Nautilus Mobile, known for its Real Cricket series, announced a partnership agreement with Lucknow Super Giants in August 2024.
The collaboration resulted in the release of a new, legally licensed mobile cricket simulation game featuring the presence of LSG players and a famous team identity.
As part of the deal, the cooperation will incorporate the team’s official emblems, outfits, and player photographs, making the game more authentic.
SG
Sanspareils Greenlands (SG), an Indian cricket equipment manufacturer, also serves the LSG as an official sponsor.
FanCode
Ahead of IPL 2024, FanCode, a multi-sport aggregator platform by Dream Sports, signed a new partnership agreement with the Lucknow Super Giants, becoming in the process their official merchandise partner via its dedicated retail platform, FanCode Shop.
Radio Mirchi
Indian radio FM network Radio Mirchi 98.3 FM became an official LSG partner ahead of IPL 2024.
Radio Mirchi will be serving as the official radio partner to the Lucknow Super Giants.
94.3 Big FM
BIG FM, one of India’s largest radio networks and part of Sapphire Media Limited, was announced as an official partner of the LSG ahead of IPL 2024.
Radio City
Radio City 91.1 FM and the Super Giants signed a partnership deal ahead of IPL 2023.
Following the association, Radio City joined the LSG sponsorship portfolio as their Exclusive Radio Partner, working with them on various fan engagement campaigns.
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