This article contains information regarding the organisations enjoying a strong branding presence across Indian Premier League (IPL) franchise Punjab Kings’ (PBKS) physical and digital assets as their official sponsors and partners for the 2025 season.
Title Partner
Dream 11
The Mumbai-headquartered Indian fantasy sports platform is serving as the sleeve sponsor for the PBKS matchday shirt for IPL 2025.
Principal Sponsor
BKT
In March 2022, Mumbai-based tire manufacturer BKT (Balkrishna Industries Limited) was announced as the Official Tire Partner for eight IPL teams—the Mumbai Indians, the Delhi Capitals, the Royal Challengers Bangalore (now “Royal Challengers Bengaluru”), the Kolkata Knight Riders, the Punjab Kings, the Rajasthan Royals, the SunRisers Hyderabad, and the Gujarat Titans—for the 2022 season.
BKT has been serving the PBKS as their back-of-matchday shirt sponsor since IPL 2021.
Reliance Jio
The Mumbai-based Indian telecom giant has maintained a sponsorship deal with all IPL teams since first signing a league-wide deal ahead of the 2018 season.
For the PBKS, Jio was the principal back-of-shirt sponsor on the team’s matchday shirt during the 2018 season and the chest sponsor for the 2019 and 2020 seasons. Currently, it serves them as a sleeve sponsor for their matchday shirt.
All Seasons Hand Rub
All Seasons Hand Rub is a hand sanitiser brand from luxury whisky maker All Seasons. It joined the PBKS sponsorship portfolio ahead of the 2021 IPL as their Official Safety Partner.
All Seasons Hand Rub currently serves the Kings as a sleeve sponsor for their matchday shirt.
In March 2025, the partnership deal was extended for the upcoming IPL season.
Kent Mineral RO
In March 2024, the Punjab Kings roped in healthcare products manufacturer KENT as their Principal Sponsor ahead of IPL 2024.
As part of the deal, KENT enjoys branding visibility on the Kings jersey. Through the partnership, the two parties aim to promote cricket and provide pure thrill to fans.
The deal with Kent as a principal sponsor has been extended for the 2025 IPL Season.
Valvoline
Automotive and Industrial solutions brand Valvoline has signed a partnership with the Punjab Kings making them the Kings’ Official Lubricant Partner for the 2025 IPL season.
As per this deal, the brand’s logo will prominently feature on Punjab Kings’ team jerseys, in-stadium displays, and across digital platforms.
Freemans
In Feb 2025, Tools Making company Freemans signed a partnership with the Punjab Kings, making them the Kings’ Official Tools Partner for the 2025 IPL season.
Avon Cycles
Avon Cycles, a Ludhiana-based Indian bicycles and e-bikes manufacturer, partnered with the Punjab Kings as their official cycling partner ahead of the 2024 IPL season. It partnered with the Kings back in 2020 as well.
The deal with Avon Cycles was renewed in March 2025 for the upcoming IPL season.
Kshema General Insurance
In Feb 2025, Punjab Kings have partnered with Kshema General Insurance company, making them the Kings’ Official General Insurance Partner.
The deal entails the brand’s logo to feature on the official playing and practice kits of Punjab Kings.
The aim of the partnership is to raise awareness about the benefits of insurance and to connect the franchise to its roots.
Ecolink
Punjab Kings has signed a partnership deal with Philips owned Ecolink brand as an official partner for the upcoming 2025 IPL season.
The brand has been mentioned on the Kings’ official website as a sponsor.
Official Partners
Campa Cola
Indian soft drink brand Campa Cola signed up with the Punjab Kings as their Official Pouring Partner ahead of the 2023 IPL season.
The brand continues to be mentioned on the Kings’ official website as a sponsor.
Highland
In Feb 2025, Real estate developer Highland has entered into a three-year partnership with Indian Premier League (IPL) franchise Punjab Kings, becoming their official partner, starting from the 2025 IPL season.
The partnership happened at the same time as the launch of Highland’s flagship residential project, Highlands Mayfields, in Mohali. The company has developed various real estate projects across Punjab and aim to promote their brand through the huge Punjab Kings fanbase in the region.
Dazller
In March 2024, the Punjab Kings announced their partnership with Dazller, a cosmetics brand of Aravind Laboratories, roping it in as their official beauty and makeup partner for IPL 2024.
As per the deal, Dazller is to style the PBKS cheer squad and provide them with a wide range of beauty products like eyeliners, nail polish, and lipsticks.
The brand continues to be an official partner for the Punjab Kings for the 2025 IPL season.
Neo Wheels
As the official partner of Punjab Kings for 2025, Neo Wheels will look to promote their brand amongst the huge Punjab Kings fanbase.
Exclusive Ticketing Partner
District by Zomato
District by Zomato is also a ticketing partner for other IPL teams like Chennai Super Kings, Gujarat Titans, and Sunrisers Hyderabad.
This will allow their fans to purchase tickets online through the District app or the GT app.
Good Times Partner
Kingfisher
These teams include Punjab Kings (PBKS) along with the Mumbai Indians (MI), Royal Challengers Bengaluru (RCB), Sunrisers Hyderabad (SRH), Lucknow Super Giants (LSG), Rajasthan Royals (RR) and Kolkata Knight Riders (KKR).
The partnership will feature brand visibility, stadium activations and fan engagements across these teams’ home fixtures.
Official Sports Drink Partner
Spinner
Reliance consumer products (RCPL) has ventured into sports hydration market, launching their brand-new sports drink called Spinner.
Official Mobile Gaming Partner
Real Cricket
Real Cricket has been listed as the official mobile gaming partner of the Punjab Kings for the 2025 IPL season.
Official Kit and Merchandise Partner
T10 Sports
As part of the deal, T10 Sports will offer official training and matchday kits and other merchandise of the Punjab Kings.
Fan Merchandise Partner
FanCode Shop
FanCode, a multi-sport aggregator platform by Dream Sports, serves as a merchandise partner to the Punjab Kings.
In 2020, FanCode signed up with six IPL franchises, including the Kings, to serve as their merchandise partner, before the COVID-19 pandemic put a hold on things.
The brand was tagged on the Kings’ social media post while launching the new jersey for the 2025 season and continues to be the official merchandise partner for this season.
Six5Six
In March 2024, the Kings announced the signing of a partnership agreement with SIX5SIX, an Indian sportswear brand.
As per the deal, SIX5SIX serves as the Kings’ official fan merchandise partner.
The partnership with Six5Six has been renewed for the 2025 IPL season.
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