Indian cricketer Shubman Gill has been announced as the new brand ambassador of ITC Engage. The partnership will see Gill promote the company’s new range of deodorants — the Engage Intense.
The partnership was kicked off through a television campaign developed by Ogilvy India. The TVC highlights rigour, commitment and passion of men who dream to be the achievers of tomorrow. Shubman Gill as a brand ambassador shares his own journey of dedication, faith and positivity through the visual and intense narrative.
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Sameer Satpathy, Divisional Chief Executive, Personal Care Business, ITC Limited, said:
“It is indeed motivating to witness the changing attitudes towards success and achievement. Many young people are more willing to take risks and pursue their passion and dreams, even if it requires enormous hard work and facing uncertainties. It is this journey of the zeal for performance that Engage Intense celebrates. With Shubman Gill, Engage Intense celebrates the strength of performance not only metaphorically but also in the product promise.“
Shubman Gill added:
“I have huge respect for hard-earned success. I believe while hard-work and talent is interlinked, it is hard-work that often takes precedence. Performance is key and preparations to bring the A game always needs a lot of practice, patience and motivation. I am happy to partner with Engage to showcase this intensity that helps achieve the pinnacle of performance. I totally believe, jitni intense taiyaari, utna intense game!”
ITC also released a statement, which read:
“Shubman Gill as the brand ambassador brings his intense preparation and game to the forefront for Engage Intense. Conceptualised by Ogilvy India and directed by Vijay Sawant, the film highlights rigour, commitment and passion of Men who dream to be the achievers of tomorrow. Shubman as the brand ambassador shares his own journey of dedication, faith and positivity through this visual and intense narrative. Engage Intense complements this journey of young India.“
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