Bumrah announced as brand ambassador
Indian cricketer and Test team vice-captain Jasprit Bumrah has been announced as the brand ambassador of non-banking financial company, L&T Finance, following a new partnership agreement between both. Bumrah will headline various ATL and BTL marketing campaigns for the brand to improve brand awareness and drive customer engagement.
Jasprit Bumrah, commented,
“I am excited to associate with L&T Finance, a brand renowned for its strong legacy, excellence, and commitment. I look forward to being a part of this wonderful journey.”
Kavita Jagtiani, chief marketing officer at L&T Finance, added,
“We are delighted to welcome Jasprit Bumrah, one of India’s most iconic sports figures, to the LTF family as our brand ambassador. This partnership directly aligns with one of our core pillars, i.e., heightened brand visibility. Bumrah’s stellar performance has propelled him to household name status, making him an instantly recognisable and respected figure. His unwavering discipline and commitment to cricket, fostering deep trust, make him an ideal persona for the LTF brand.
‘His humbleness and relatable nature are visible both on and off the field. This universal appeal extends to his versatility and enables us to connect seamlessly with people from all walks of life. Bumrah perfectly embodies the values of our company, reflecting our dedication to excellence and customer-centricity. Therefore, this collaboration is not just a partnership but a powerful alignment of values and vision, driving us towards greater success.”
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