The Mexico men’s national football team’s all-time leading scorer and LA Galaxy star Javier Chicharito Hernández has signed for North American esports organisation Complexity Stars.
Chicharito joins the likes of NBA star JR Smith, NFL player Leonard Fournette and UFC fighter Max Holloway as part of the Complexity Stars programme. Chicharito will be working with Complexity’s content creators to create ‘unique experiences that combine the best of the real-world and virtual pitch’.
Speaking about his new role, Javier Hernández commented:
“Gaming has always been a passion of mine, and by signing with Complexity Stars, I’ll be able to create content and host events to better engage with my fans off the pitch.
“Complexity has a rich history in gaming and esports, and after seeing their commitment to developing talent and fostering opportunities for athletes to organically grow with the space, I knew it would be a perfect fit.”
Duane “Zeno” Jackson, Head of Complexity Stars, added:
“Since he was 18, Chicharito’s fanbase has watched him dominate the football pitch.
“As the worlds of gaming and traditional sports continue to collide, Complexity Stars has given athletes a platform to connect with fans in new ways. And now Chicharito will be able to leverage the program to captivate the next generation of fans where they’re consuming content.”
The former Manchester United, Real Madrid, Bayer Leverkusen, West Ham United and Sevilla player has more than 670k Twitch subscribers and is a popular streamer, regularly streaming Call of Duty: Warzone.
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