Jemimah Rodrigues joins the Tvarra family

Indian cricketer Jemimah Rodrigues has been revealed as an Investor Partner in Tvarra, an Indian women-centric helmet company. Tvarra states that the partnership is an ‘equity-led agreement’ with it being ‘rooted in shared values of discipline, independence, and building something that lasts.’ Rodrigues will work with the Tvarra on shaping the brand’s vision, advocating responsible riding, and amplifying conversations around women owning both their safety and ambition.

Jemimah Rodrigues, said,

“Sport teaches you preparation, consistency, and belief. Everyday life teaches women the same things. Mobility builds confidence. Safety builds courage. Tvarra is building both—and that’s why this partnership feels personal to me.”

Alpana Parida, Founder, Tvarra, commented,

“Every woman deserves the freedom to step out into the world with confidence. Whether it’s riding to college, heading to work, or pursuing something meaningful to her, safety should never be a barrier. Jemimah’s discipline, energy, and clarity of purpose reflect exactly how we think about building safety — thoughtfully, responsibly, and for the long term.”