Joburg Super Kings team up with Parimatch
SA20 franchise Joburg Super Kings (JSK) have announced a new partnership with global gaming platform, Parimatch, who will join the team as their Principal Partner for the ongoing SA20 season. The agreement will see Parimatch gain branding across various team assets including on the front of the playing jersey of the JSK. Parimatch will also work with JSK on hosting various premium experiences for the fans throughout the season along with creating a host of digital campaigns. The partnership kicked off with a special campaign which had JSK’s captain Faf du Plessis headlining it. du Plessis shared how he faced challenges with courage and overcame setbacks.
JSK are owned by Chennai Super Kings Cricket Limited, who are also the owners of the Indian Premier League (IPL) giants Chennai Super Kings. After finishing in the top 4 in 2023 and the Playoffs in 2024, JSK are looking for their first-ever SA20 title in 2025.
Pranav Arora, Head of Parimatch Press Office, commented,
“Partnership with Joburg Super Kings is a fusion of ambitions and energy. Together, we will create new experiences for cricket fans and celebrate the passion and drive that define both our brands.”