Kettle Chips partners with ICC for Women's T20 World Cup 2026

The International Cricket Council (ICC) has announced a partnership with Kettle Chips, an American brand of potato chips, bringing it on board as an Official Supporter of the 2026 ICC Women’s T20 World Cup.

The partnership will see Kettle Chips retail co-branded packs in the UK throughout the tournament and run fan activations in stadiums on matchdays.

Kettle Chips will also support the women’s game at the grassroots level by promoting a more inclusive environment, while also working on initiatives to inspire the younger players to take up the sport. 

Kettle Chips’ activations during the World Cup will be aimed at supporting and inspiring young cricketers and fans. Limited-edition packs inspired by the games, branded merchandise, on-site interactive stadium activations, and grassroots infrastructure support are also part of the agreement.

The 2026 ICC Women’s T20 World Cup is scheduled to take place in England and Wales between June 12 and July 5 later this year. 

Anurag Dahiya, Chief Commercial Officer of the ICC, commented:

“We are excited to welcome Kettle Chips as an official partner for the ICC Women’s T20 World Cup 2026. Kettle joins a strong group of brands supporting the tournament, underlining the growing commercial strength of women’s cricket and the immense global reach the sport now commands. Women’s cricket is in a period of unprecedented growth, and this World Cup serves as a vital catalyst for that momentum. Bringing strong consumer brands into the tournament helps increase visibility, create new ways for fans to engage, and build further commercial impact for the game. We look forward to delivering an exciting fan experience for supporters across the UK.”

Michael Inpong, Chief Marketing Officer at Valeo Foods UK, added:

“KETTLE Chips is really excited to partner with the ICC Women’s T20 World Cup 2026, a move that aligns our gourmet brand with an international league of courage and community. By supporting the tournament, we aren’t just putting chips in hands, we are standing behind the players who are leading the face of cricket, making sure the sport is as inclusive at the local club level as it is on the world stage.”