Kettle Chips partners with ICC for Women's T20 World Cup 2026

The International Cricket Council (ICC) has announced a new partnership with American manufacturer of potato chips, Kettle Chips, who will join the ICC Women’s T20 World Cup 2026 as an Official Supporter. The partnership will see Kettle Chips retail co-branded packs across the United Kingdom throughout the tournament and will run fan activations in stadiums to help enhance fan experiences during the matches. Kettle Chips will also support the women’s game at the grassroot level through working towards a more inclusive environment and will work on initiatives to inspire the younger players to take up the sport. 

Kettle Chips’ activations during the tournament will be aimed to support and inspire young cricketers and fans and will also be working on limited-edition packs inspired by the games, branded merchandise and on-site interactive stadium activations, and grassroots infrastructure support, enhancing the game to those unaware of the game as well.

The ICC Women’s T20 World Cup 2026 will take place in England and Wales and be held between June 12, 2026 – July 5, 2026. 

Anurag Dahiya, Chief Commercial Officer, ICC, commented,

“We are excited to welcome Kettle Chips as an official partner for the ICC Women’s T20 World Cup 2026. Kettle joins a strong group of brands supporting the tournament, underlining the growing commercial strength of women’s cricket and the immense global reach the sport now commands. Women’s cricket is in a period of unprecedented growth, and this World Cup serves as a vital catalyst for that momentum. Bringing strong consumer brands into the tournament helps increase visibility, create new ways for fans to engage, and build further commercial impact for the game. We look forward to delivering an exciting fan experience for supporters across the UK.”

Michael Inpong, Chief Marketing Officer at Valeo Foods UK, added,

“KETTLE Chips is really excited to partner with the ICC Women’s T20 World Cup 2026, a move that aligns our gourmet brand with an international league of courage and community. By supporting the tournament, we aren’t just putting chips in hands, we are standing behind the players who are leading the face of cricket, making sure the sport is as inclusive at the local club level as it is on the world stage.”