New multi-year deal announced
Three-time Indian Premier League (IPL) champions Kolkata Knight Riders have announced a new multi-year partnership with wires and cables & consumer electrical firm RR Kabel. RR Kabel will join KKR as their Principal Partner. The deal will see the RR Kabel logo present on the right chest of the all KKR team apparel with RR Kabel aiming to widen their brand presence through the partnership.
This is RR Kabel’s second partnership with the Shah Rukh Khan co-owned team, with RR Kabel having served as a team partner earlier during the 2021 season.
Venky Mysore, CEO of Kolkata Knight Riders, commented,
“We are delighted to welcome RR Kabel back as a KKR partner for the upcoming season. As a globally recognized brand, their continued association with KKR reflects the strong synergy between our values and vision. We look forward to strengthening this partnership further and creating even greater impact together.”
Kirti Kabra, Director, RR Global, said,
“The tournament is where energy, passion, and performance come alive, making it the perfect stage for RR Kabel. Kolkata Knight Riders felt like the right fit because their resilience, ambition, and pursuit of excellence align with who we are. Cricket brings people together like nothing else, and as a brand, we have always believed in growth, progress, and pushing boundaries. This partnership isn’t just about visibility, it’s about being part of something that sparks excitement and unites the nation.”
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