La Roche-Posay renews US Open agreement

The US Open has announced a multi-year renewal of its partnership with French dermatology brand La Roche-Posay.

The L’Oréal-owned company will thus remain the Official Sunscreen of the US Open until its 2029 edition. La Roche-Posay will continue to host on-site activations and launch the “US Open: Champions of the Court” experience on the online game platform Roblox.

Additionally, La Roche-Posay will continue to work on fan engagement activities and making the fans aware of “photoprotection”.

La Roche-Posay has been a partner of the US Open since 2022.

Rachelle Mladjenovic, General Manager of La Roche-Posay USA, commented:

“We’re incredibly proud to extend our partnership with the US Open for the next five years, a move that reflects both our ongoing commitment to photoprotection and our dedication to the sport of tennis. Whether you’re a professional athlete or a passionate fan, time in the sun comes with risks. Our goal is to make sun safety second nature both on and off the court through education, free sunscreen distribution, and by providing free skin checks from board certified health care professionals.“