This article contains information regarding Barcelona FC and Spanish professional football player Lamine Yamal with special focus on his sponsors and brand endorsement deals.
Current Deals
Adidas
In Feb 2024, Lamine Yamal signed a long-term endorsement deal with German Sportswear company Adidas.
As part of the deal, the 17-year-old Barcelona winger will wear shoes from the company’s ‘X Crazyfast’ line. Yamal will also become the first player to wear shoes from Lionel Messi’s signature line ‘Spark Gen10’s’.
Beats by Dre
In July 2024, American audio products manufacturer Beats by Dre signed footballer Lamine Yamal as their brand ambassador.
In December 2024, Yamal gifted the La Masia academy players around 100 headphones provided by Beats by Dre as a Christmas surprise.
Powerade
In Jan 2025, Coca-Cola Company signed a deal with Lamine Yamal to endorse their sports hydration drink Powerade.
As part of the deal, Yamal will feature in several collaborations promoting the hydration drink as it will feature on his social media accounts.
OPPO
In Jan 2025, Lamine Yamal was roped as the latest Global Brand Ambassador by Chinese global smartphone manufacturer OPPO following a partnership agreement.
As per the agreement, Yamal will highlight OPPO’s “Make Your Moment” mantra and work with the brand on a host of community projects, which will be built to support and grow grassroots football development and upgrade facilities around the world.
OPPO will also have Yamal’s likeness added to its “AI Studio” platform, which will let fans around the world “become Lamine Yamal’s teammate”.
Other Collaborations
TwoJeys
Prior to El Clásico in October 2024, Spanish Jewellery brand, TwoJeys collaborated with Barcelona teenage sensation, Lamine Yamal providing him custom braces in Barcelona colours for the game between Barcelona and Real Madrid at the Santiago Bernabéu. The brackets were designed in the TwoJeys signature star motif in Blaugrana colours of red and blue.
Yamal wore the braces during the game and to the Ballon d’Or gala held in Paris.
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