Laver Cup partners with Genesys

The Laver Cup, an indoor hard court men’s tennis competition that sees Team Europe go up against Team World, has announced a partnership with Genesys, a California-based tech company specialising in AI-powered experience orchestrations.

Genesys joins the Laver Cup as a Global Supplier and Official Sponsor. The 2026 Laver Cup is scheduled to take place in San Francisco between September 19 and 21, 2026, with this year’s tournament being the eighth edition of the event.

Tony Godsick, Laver Cup Chairman and TEAM8 CEO, commented:

“The Laver Cup and Genesys share a vision for delivering best-in-class experiences, both in sports and in business. We are excited to welcome them to the Laver Cup and in doing so to help showcase their brand and capabilities.”

Tony Bates, Genesys Chairman and CEO, added:

“Exceptional experiences give a clear advantage in today’s economy. While Genesys focuses on enabling organizations to drive success through AI powered technologies built to orchestrate world-class customer experiences, Laver Cup is an iconic event that embodies the relentless pursuit of excellence. As leaders in our respective industries, our partnership exemplifies what’s possible when there’s an unwavering commitment for leveling up to create differentiation.”