Laver Cup partners with Genesys

International indoor hard court tennis competition that sees Team Europe go up against Team World, the Laver Cup, has recently signed a new partnership with cloudcloud leader in AI-powered experience orchestration, Genesys. Genesys will join the Laver Cup as a Global Supplier and Official Sponsor. The Laver Cup 2026 will take place in San Francisco between September 19-21, 2026 with this year’s tournament being the eighth edition of the event.

Tony Godsick, Laver Cup Chairman and TEAM8 CEO, commented,

“The Laver Cup and Genesys share a vision for delivering best-in-class experiences, both in sports and in business. We are excited to welcome them to the Laver Cup and in doing so to help showcase their brand and capabilities.”

Tony Bates, Genesys Chairman and CEO, added,

“Exceptional experiences give a clear advantage in today’s economy. While Genesys focuses on enabling organizations to drive success through AI powered technologies built to orchestrate world-class customer experiences, Laver Cup is an iconic event that embodies the relentless pursuit of excellence. As leaders in our respective industries, our partnership exemplifies what’s possible when there’s an unwavering commitment for leveling up to create differentiation.”