The Ligue de Football Professionnel (LFP), the governing body that looks after professional football in France and Monaco, has roped in McDonald’s as the new Title Sponsor of the Ligue 1, replacing UberEats.
Starting from July 2024, McDonald’s will be the Title Sponsor for the upcoming three Ligue 1 seasons.
The LFP aims to use the partnership as a “growth driver outside the borders” given McDonald’s international reach.
Vincent Labrune, President, LFP, commented:
“At a time when enthusiasm for Ligue 1 has never been so strong, notably with record crowds in the stadiums, welcoming an international brand like McDonald’s into the home of French professional football constitutes a very strong signal of the attractiveness of Ligue 1. This major agreement marks the union between two popular and accessible worlds, and is inseparable for many supporters. With McDonald’s, our ambition is to offer numerous activations aimed at fans and all French people who are used to frequenting its restaurants.
“This new agreement also marks the end of a magnificent collaboration with Uber Eats as title sponsor of Ligue 1. I would like to particularly thank the management of UberEats France for their trust and support.“
Jacques Mignault, President, McDonald’s France, added:
“McDonald’s and Ligue 1 is a partnership that makes perfect sense. With family or friends, there are always many supporters of Ligue 1 clubs who associate a McDonald’s moment with a Ligue 1 day. Building on this close bond, we intend to help enable an even larger number of fans of football to fully live their passion. We have many projects and ideas to bring this partnership to life over the next three years and throughout the territory. For more than 40 years, our franchisees have been loyal and committed partners to enable amateur sports clubs to develop and realise their projects. We will pay particular attention to allowing young amateur athletes to live unforgettable experiences as part of this new partnership. We have, in fact, the ambition to become, at our level, a true link between professional football and amateur sport.”
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