Ligue 1 2025/26 Sponsors and Partners
Here, we look at the organisations enjoying a strong branding presence across the physical and digital assets of Ligue 1, the top flight of men’s professional club football in France, as its official sponsors and partners for the 2025/26 season.
Namer’s Partner
McDonald’s
Replacing Uber Eats, American fast-food giant McDonald’s secured a deal with France’s Ligue de Football Professionnel (LFP) in March 2024 to become the title sponsor of Ligue 1 for three seasons, marking a significant shift in the league’s branding and partnership strategy.
According to L’Équipe, the deal costs McDonald’s around €30 million per season. This is a substantial increase from the approximate €16 million Uber Eats was paying as the Ligue 1 title sponsor. McDonald’s also serves as the title sponsor of the league’s e-sports offshoot, eLigue 1.
BKT
Indian tyre manufacturer Balkrishna Industries (BKT) initially signed a four-year deal with the LFP to grab the title sponsorship rights of Ligue 2 in 2020.
In June 2023, BKT and the LFP extended their deal, with BKT retaining its title sponsorship of the French second tier for another four seasons.
BKT also sponsors digital content, such as the “BKT Action of the Month”, and runs corporate social responsibility (CSR) initiatives in collaboration with Ligue 2.
Major Partner
Essilor
In December 2024, French eyewear brand Essilor became a Major Partner in the visual health category of Ligue 1, Ligue 2, the Trophée des Champions, and eLigue 1.
With this partnership, the brand benefits from significant visibility in France and globally, particularly during Ligue 1 matches through sponsorship of key match statistics and broadcast LED panels. Essilor also serves as the exclusive partner of the league’s Man of the Match award, which also includes digital voting platforms and the presentation of the trophy during flagship games.
Official Partners
Decathlon
In April 2021, the LFP announced a five-year partnership with Kipsta, Decathlon’s football brand. Following a consultation process in March that year, the French club football–governing body named Kipsta its new official ball supplier.
As per the agreement, Kipsta supplies the official match balls for Ligue 1 and Ligue 2 games. The deal is currently set to run until the end of the 2026/27 season.
La Poste
The French postal company came on board as an official partner of Ligue 1 ahead of the 2022/23 season.
Point.P
The French wholesale distributor of construction materials re-signed with Ligue 1 in September 2021 to become an Official Partner. The two parties first teamed up in 1999, and their previous deal had expired in 2016.
As per the current deal, Point.P is not only an Official Partner of Ligue 1 but also an Official Partner of Ligue 2.
Official Broadcasters
beIN SPORTS
In January 2025, Qatar-owned beIN SPORTS and the LFP signed off on a five-year rights agreement, with beIN SPORTS paying the LFP €98.5 million per year, according to L’Équipe.
As per the terms of the deal, which is set to run until 2029, €78.5 million of the annual payment is to cover the league’s rights, with the remaining €20 million covering additional sponsorship deals.
Ligue 1+
In July 2024, the French top flight launched its in-house streaming channel, Ligue 1+, which takes care of the broadcast of the majority of weekly games. The platform has attained over 1 million subscribers since its launch.
Ligue 1+ exclusively holds the rights to eight of the league’s nine weekly games and shows the ninth game (a beIN exclusive live game) on a delay.
The service currently offers two subscription options: a non-committal £9.99-per-month option and a year-round, single-screen option at £79.99.
