Other Sports

LIV Golf and New Era sign new deal

Aditya Chaudhuri Aditya Chaudhuri

LIV Golf has announced a multi-year partnership agreement with US headwear company New Era, which thus becomes the Official Cap of Saudi Arabia’s Public Investment Fund–backed league

As per the deal, New Era products will be worn by the LIV players on the tour. Additionally, the company’s products will also be featured at all LIV Golf events. 

Chris Koch, Chief Executive Officer, New Era Cap Company, commented:

We are thrilled to add LIV Golf as an official league licence partner. With LIV’s worldwide consumer following, and commitment to innovation and fan engagement, this opportunity aligns with our company’s focus on global expansion through authentic partnerships rooted in sport, culture and fashion.

Monica Fee, Senior Vice President and Global Head of Partnerships, LIV Golf, said:

We are proud to join forces with an iconic brand like New Era Cap as the Official Cap of the LIV Golf League. Pairing LIV Golf’s star players with New Era’s renowned and stylish headwear is a natural fit as we work together to drive more interest in our sport, build the identity of our League’s teams and continue to grow our global fanbase.

LIV Golf and New Era sign new deal
Share this article
Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Follow the author’s social media

Leave a Reply

The value is incorrect

The value is incorrect

The value is incorrect

Something went wrong. Please, try again later

Your comment has been sent!

Latest from

NBA nets Wingstop deal

NBA nets Wingstop deal

Wingstop joins as Official Chicken Partner The National Basketball Association (NBA) has signed a new partnership with American restaurant chain, Wingstop, who will be joining as the Official Chicken Partner...

WNBL joins forces with Latina Fresh

WNBL joins forces with Latina Fresh

The Women's National Basketball League (WNBL) has announced a new partnership with Latina Fresh, who will be joining as a Major Partner of the league for the 2024/25 season.

TUMI signs pro golfers Nelly Korda and Ludvig Åberg as Global Brand Ambassadors

TUMI signs golfers Nelly Korda and Ludvig Åberg as Global Brand Ambassadors

International travel and lifestyle brand TUMI has roped in professional golfers Nelly Korda and Ludvig Åberg as global brand ambassadors.