When you walk into a stadium full of passionate football fans screaming in joy to support their club, the most eye-catchy moment is the sea of red, blue, or white you witness jumping up and down in the stands. Many players believe that it’s all about the shirt you play in, and whenever that shirt is mentioned, it’s all about who makes it for the club. This is why shirt deals have over the years become a significant part of merchandising and revenue for all the clubs. Many iconic shirt deals have been witnessed along the years like the Adidas Real Madrid kit or the purple and blue classic Barcelona kit donned by the legend Ronaldinho.
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To match that kind of success and greatness, Liverpool has signed a massive £80 million-a-year shirt deal and parted ways with former partners, New balance, by winning their law dispute against the latter in October. New Balance was not happy with the decision as they had a clause in their contract, which said that the manufacturers would regain partnership with the club if they matched the offers being presented by the other brands, which according to them, they did. Although the money was sufficient, Liverpool stated that Nike’s royalties (20%) would almost make this deal worth around £100Mmillion. Moreover, the pull this brand has over the people would make merchandising and distribution more efficient, thereby making the club significant revenue profits that will be far better than they had earlier.
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All the Liverpool players revealed the new Nike jersey on their social media accounts wearing the new kit for the upcoming 20/21 season, which were loved by the Kop and shared worldwide. This deal is said to overcome their rivals Manchester United’s kit deal with Adidas, worth £98.7 million a year. And as per Liverpool’s managing director and chief commercial officer Billy Hogan, this deal “shows the club’s ambitions for growth and would bring the fans joy with new and exciting products.”
As the new Premier League season starts this month, the Reds will be looking to defend their new strips’ honor. Let’s see if the change of sponsors can bring a new spark to the already firing Liverpool squad.
Written By
Shashwat Nishant
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