Homesure TileEx joins as an Official Partner
Indian Premier League (IPL) team Lucknow Super Giants (LSG) has signed a new partnership agreement with manufacturer of building and construction materials, Walplast Production with the deal seeing Walplast’s brand Homesure TileEx, who will join as an Official Partner of the team.
Homesure TileEx will also take up the role of the team’s Exclusive Tile Adhesive Partner and will get prominent branding visibility across various team assets throughout the upcoming IPL 2025 season.
Vinay Chopra – COO, Lucknow Super Giants, commented,
“We are pleased to welcome Homesure Tile Ex as our official partner for IPL 2025. Their expertise and strong market presence make them a valuable addition to our team’s partnerships, and we look forward to a successful association.”
Aniruddha Sinha, senior vice president – marketing, CSR & business head – P2P Division, Walplast, added,
“Cricket holds a special place in the hearts of millions of Indians, and IPL is the perfect platform to engage with our audience. Partnering with LSG is an exciting opportunity to enhance Homesure Tile Ex brand visibility and build a deeper connection with customers who trust our products in their everyday lives. With this collaboration, we aim to integrate our brand seamlessly into a multi-media, multi-platform cricketing experience, reaching homeowners, builders, and the construction eco-system community.”
Kaushal Mehta, managing director, Walplast, said,
“We are thrilled to partner with Lucknow Super Giants, a team that embodies resilience and determination. Cricket is more than just a sport in India—it is a passion that unites people across generations. This partnership allows us to reach millions of cricket fans while reinforcing our commitment to providing top-quality construction solutions with Homesure TileEx. Just as a strong foundation is key to a winning team, the right construction materials are essential to building structures that last.”
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