McLaren teams up with PUMA for apparel and kit deal

Reigning Formula One Constructors’ champions McLaren Racing have signed a new multi-year partnership with PUMA, who will join the team as their kit and apparel partner. The deal will see PUMA create and provide racing kits and apparel for all of the McLaren Racing teams including the e McLaren Mastercard Formula 1 Team, the Arrow McLaren IndyCar Team, both McLaren Racing entries in F1 Academy, McLaren F1 Sim Racing Team, and from 2027, the McLaren United AS WEC Hypercar Team. 

Zak Brown, CEO, McLaren Racing, commented,

“Our sport is in incredible shape, and it’s been fantastic to see an influx of major fashion and lifestyle brands who are looking for deep and meaningful ways to engage with our growing global fanbase. I cannot think of a better partner than sportswear giant PUMA to help us supercharge our portfolio of fan wear. We know fans want to express their passion for our sport both at and away from track, and PUMA’s innovative approach to design and culture will offer exciting collections and experiences worldwide.”

Arthur Höeld, CEO of PUMA, added,

“At PUMA, we are very proud of our long and successful history in motorsports and having worked with some of the greatest drivers and teams in the industry over the past decades. It is a great honour to write the next chapter by welcoming McLaren Racing, the 2025 Constructors’ and Drivers’ Champions, as our new partners. We are looking forward to many successful races together and engaging with the team’s passionate fans around the world to create inspiring collections for them that show the best both brands have to offer.”