McLaren Racing have announced a new partnership with leading provider of worldwide smart end-to-end supply chain logistics firm DP World as one of their Official Partners, starting from 2023.
The agreement between McLaren and DP World will see the latter provide the former with its smart logistics solutions to help them with development process and on-track performance gains. McLaren, in turn, will provide DP World with a global platform to reach out to wider audiences.
Additionally, DP World will be joining as the Lead Partner of McLaren APEX, the team’s off-track business-to-business event programme, promoting influential collaborations across McLaren’s expansive partner network and beyond. The DP World branding will also be present on the McLaren race cars and driver overalls of both the drivers.
Zak Brown, CEO, McLaren Racing, commented:
“We are thrilled to welcome DP World to the McLaren family. Logistics is a significant challenge in a global sport like Formula 1, and DP World’s smart solutions will help us enhance the efficiency of our partner and supply chain network, contributing to performance on and off the track.
“We are proud to partner with a brand that shares our values in sustainability, including our journey to reduce emissions from our sport. We look forward to going racing with DP World in 2023.“
Mohammed Akoojee, Chief Operating Officer, Logistics, DP World, said:
“We are delighted to join forces with Zak and the McLaren team at an extremely exciting time for both DP World and motorsports. We take great pride in leading innovation in global supply chains and this partnership will showcase our logistics capability alongside one of the most dynamic players in the sector. This is an amazing opportunity, and we look forward to supporting McLaren at all levels to enhance the sport, by providing smart logistic solutions that are transparent, sustainable and cost-efficient.“
Leave a Reply