Melbourne Stars signs new deal with James Hardie

Big Bash League (BBL) franchise Melbourne Stars have signed a new partnership agreement with Australian cladding brand, James Hardie, for the BBL 2025/26 season. The agreement will see Stars and the brand work on various digital campaigns and James Hardie will also have in-stadium branding for the Stars’ home games.

Max Abbott, General Manager, Melbourne Stars, commented,

“We’re delighted to partner with James Hardie, an iconic Australian brand with a strong commitment to quality, innovation and community. The Melbourne Stars bring people of all backgrounds and ages together, providing a great platform to connect with Victorian families and builders. We look forward to working together to deliver great experiences and value for our fans throughout the season.”

John Arneil, President of James Hardie Asia-Pacific, said,

“Cricket is more than a sport – it inspires resilience, builds pride and creates shared moments under the Aussie sun. This season, we’re supporting a game that reflects our shared values of teamwork, integrity, and connection. Partnering with Cricket Victoria and the Melbourne Stars will help us reach new audiences and support the communities where we live, work and play. Hardie fibre cement products are Australian made and engineered for local conditions, delivering exteriors that are durable, beautiful and efficient to install. It’s how we help Victorians build modern homes with confidence, combining performance with design versatility to suit the way Australia is building today.”