Following are the organisations serving as sponsors and brand partners to Big Bash League (BBL) franchise Melbourne Stars and enjoying a strong branding presence across their physical and digital assets during the 2023/24 Big Bash season.
Also read: Big Bash League Sponsors 2023/24
Melbourne Stars Sponsors 2023/24
Dodo
The deal sees the brand cover both the men’s and women’s teams of the franchise. Dodo’s logo appears front and centre of all Stars matchday shirts, including their dugouts, grass signage and home stadium LEDs on matchdays.
Manhari Metals
Steel and aluminium exporter Manhari Metals joined as a Platinum Partner of the Melbourne Stars in October 2021.
The agreement puts Manhari’s branding on the Stars coaches’ uniforms and across LEDs and dugout signage of both their women’s and men’s teams.
13cabs
As part of the deal, 13cabs gains visibility by appearing on Stars digital channels, radio and print campaigns during the Weber Women’s Big Bash League (WBBL) as well as the KFC Big Bash League.
SIXT Australia
SIXT Australia was announced as the Melbourne Stars’ Official Vehicle Hire Partner for WBBL|09 and BBL|13 in September 2023.
As per the deal, Stars players and staff are provided with SIXT’s rental vehicles for the duration of the Big Bash season. SIXT also serves as the Presenting Partner of Road to the Draft and Road to BBL|13, which features across the Stars’ digital platforms.
Euromaid
Kitchen and laundry appliances brand Euromaid joined as a Major Partner of the Stars WBBL team in September 2022.
The partnership puts the Euromaid branding on the top-right corner of the team’s playing shirt as well as Stars media backdrops and LED signage during their home games.
Lite n’ Easy
Australia-based food delivery company Lite n’ Easy was announced in October 2023 as a Presenting Partner of the Stars women’s team for WBBL|09 and an Official Partner of their men’s team for BBL|13.
As per the deal, Lite n’ Easy is to enjoy a strong presence on Stars digital channels on matchdays as well as their teams’ advertising and promotional campaigns.
five:am Organic
Australian organic yoghurt company five:am Organic, established in 2010 and based out of Melbourne, signed on as an Official Partner of the Stars ahead of the 2023/24 Big Bash season.
As per the deal, five:am gains visibility across Stars dugouts, drinks stations, boundary advertising, water runners and LEDs. The deal also allows Stars fans to sample five:am products during Stars home games.
Brown
Victorian private residential property developers Brown Property Group also serves as an Official Partner to the Melbourne Stars. The partnership sees Brown work with the Stars on various community activities, such as the Melbourne Stars Family Day.
In October 2023, the company was announced as the Stars’ official presenting partner of the 2023 family day at Casey Fields, which is scheduled to be held on December 10, 2023.
Disney
The Stars announced their partnership with The Walt Disney Studios for WBBL|09 and BBL|13 in November 2023. The deal centres on showcasing the movie “Wish”.
As part of the deal, “Wish” branding features on the back of the Stars teams’ playing, media and training kits, as well as LED signage at Stars home games and across their digital channels.
Victorian Responsible Gaming Foundation
The Victorian Responsible Gambling Foundation (VRGF) is an organisation that works towards helping people deal with gambling addiction within Victoria.
In August 2021, the VRGF renewed its partnership with Cricket Victoria—the cricket-governing body of Victoria—for another year. This renewal covered the Stars teams and other cricketing organisations falling under the ambit of Cricket Victoria.
The organisation continues to be listed as an Official Partner of the Stars for the 2023/24 Big Bash season.
Tinnies
It was announced in October 2023 that beer brand Tinnies would serve as the Official Beer Partner of Cricket Victoria, the Melbourne Stars, and the Melbourne Renegades for a period of three years.
As part of the deal, Tinnies holds pouring rights at the CitiPower Centre at Junction Oval and official Cricket Victoria events.
RMIT University
RMIT University and the Melbourne Stars have enjoyed a longstanding partnership.
In November 2023, it was announced that RMIT would be granted the naming rights for the Melbourne Derby for the Weber WBBL|09 and the KFC BBL|13, with the institution’s branding featuring in the tunnels of both the Stars and the Renegades.
Big Swing Golf
Australian company Big Swing Golf, which provides its users with an indoor golf simulation experience, has been listed as an Official Partner of the Melbourne Stars on their official website.
Big4 Holiday Parks
Big4 Holiday Parks was announced as an Official Partner of the Melbourne Stars in November 2023, with the former becoming their women’s team’s Premier Partner for the 2023 WBBL season.
As part of the deal, the company’s logo features on the sleeve of the team’s matchday shirt, while also enjoying visibility through in-stadium LED signage during Stars home matches.
Melbourne Stars Sponsors 2022/23
Following are the organisations serving as sponsors and brand partners to Big Bash League franchise Melbourne Stars and enjoying a strong branding presence across their physical and digital assets during the 2022-23 season.
Also read: Big Bash League Sponsors 2022-23
Aussie Broadband
The Melbourne Stars partnered with Australian telecommunications firm Aussie Broadband in December 2020.
Both parties renewed and expanded their partnership following a multi-year agreement in September 2022, which sees Aussie Broadband continue on as the Principal Partner of the Stars. The partnership sees the Aussie Broadband branding feature on the Stars’ playing and training kits along with enjoying other digital branding across various team assets.
Aussie Broadband also serves as the Sleeve Sponsor of the Stars’ Women’s Big Bash League (WBBL) team.
MG Motor
The Melbourne Stars signed a three-year partnership with MG Motor in October 2020.
The partnership sees MG Motor serve as a Major Partner to the Melbourne Stars men’s team and the Principal Partner of their women’s team. As Principal Partner, MG Motor has its branding present on the playing and training kits of the Stars’ team and also on LED signage at their home grounds and on various other team assets.
Yale
A global leader in door opening solutions, Yale has been a Premier Partner of the Stars since 2020.
In October 2021, the Stars and Yale extended their partnership for a further two years. The partnership puts the Yale branding on all player helmets, caps and pants, along with LED signage and digital integration for both the men’s and women’s teams.
TripADeal
Online travel agency TripADeal was announced as a Premier Partner of the Melbourne Stars in December 2022.
The partnership sees the TripADeal branding feature on the Stars’ BBL team’s playing kit and also across LED signage at Stars games along with branding on the franchise’s social media assets.
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Euromaid
Kitchen and laundry appliances brand Euromaid joined as a Major Partner of the Stars’ WBBL team in September 2022.
The partnership puts the Euromaid branding on the WBBL team’s playing kits, media backdrops and LED signage during their marches.
Manhari Metals
Steel and aluminium exporter Manhari Metals joined as a Platinum Partner of the Melbourne Stars in October 2021.
The agreement puts Manhari’s branding on the Stars coaches’ uniforms and on LED and dugout signage of their women’s and men’s teams.
The partnership was extended in October 2022, which saw Manhari Metals also become the Hydration Sponsor and Coaches Sponsor for both the Stars teams.
Snap Fitness
Snap Fitness was announced as the Stars’ Official Gym Partner ahead of BBL|12 in December 2022.
The deal sees Snap working with the Stars to raise awareness and also provide the Stars members and fans with its unique membership offerings. Snap’s branding is present on the Stars coaches’ apparel and also on the team training kits and staff media uniform.
13cabs
Australia’s largest owned and operated taxi fleet 13cabs was announced as the Stars’ Official Match Day Partner in November 2022.
The partnership puts the 13cabs branding across the matchday social media content put up by the Stars and also on official matchday campaigns run across radio, digital and print media platforms.
The Olsen: Art Series Hotels
Art Series Hotels is a group of Australian hotels and residences whose ambiences are “inspired by and dedicated to contemporary Australian artists”. The group currently has centres in Melbourne, Brisbane and Adelaide.
The group serves as an Official Partner to the Melbourne Stars via its hotel, The Olsen in South Yarra, which boasts the works of Australian landscape artist John Olsen.
Brown Property Group
Victorian private residential property developers Brown Property Group also serves as an Official Partner to the Melbourne Stars.
The partnership sees Brown work with the Stars on various community activities, such as the Melbourne Stars Family Day.
Good Group
New Zealand-based food and beverage brand Good Group Hospitality signed on as an Official Partner of the Melbourne Stars in 2022.
Victorian Responsible Gambling Foundation
An Australian organisation aimed at fighting gambling addiction, the Victorian Responsible Gambling Foundation signed a partnership agreement with the Melbourne Stars in December 2015.
As an Official Partner, both the Stars and the Victorian Responsible Gambling Foundation work towards raising awareness and protecting the young public from the risks of gambling through various programmes.
City of Casey
The City of Casey, the largest municipality in Victoria, has been a Community Partner of the Stars since 2013. Both parties work to promote and showcase sporting opportunities and the advantages of an active and healthy lifestyle.
Throughout the year, the Stars, along with the City of Casey, are involved in a number of community programmes and activities.
CBCo.
In August 2021, the Melbourne Stars announced a partnership with Colonial Brewing Co. (CBCo.), an Australian brewery, which saw the latter join as the team’s Official Beer & Cider Partner.
The partnership grants CBCo. pourage rights at the CitiPower Centre, one of the Stars’ home grounds.
Oatley Fine Wine Merchants
Leading independent premium wine merchant Oatley Fine Wine Merchants currently serves as the Melbourne Stars’ Official Wine Partner following an agreement signed between them in 2022.
Kookaburra
Australian sports equipment manufacturer Kookaburra has been a long-time partner of the Melbourne Stars. Kookaburra currently serves as the Stars’ Official Equipment Supplier and provide its range of bats and equipment to the Stars players.
Kookaburra and the Melbourne Stars also work together on a host of other fan engagement activities.
Also read: Melbourne Stars Sponsors 2021/22
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