Mercedes F1 team inks new deal with Nu

The Mercedes Formula One team have signed a new multi-year partnership with digital financial services platform, Nu, who will become an Official Team Partner. The partnership will see both work together on a host of dynamic on-track and off-track branding and activations aimed to enhance fan experiences.

Toto Wolff, CEO & Team Principal, Mercedes-AMG PETRONAS F1 Team, commented,

“Innovation and disruption is at the heart of everything we do and our partnership with Nu reflects those joint values. We have a shared commitment to pushing boundaries and finding smarter, more efficient ways to perform. We look forward to working together to drive such excellence through the partnership.”

Richard Sanders, Chief Commercial Officer, Mercedes-AMG PETRONAS F1 Team, said,

“We are delighted to welcome Nu to our partner ecosystem. Nu’s focus on technology and efficiency aligns well with the principles that drive performance in our sport. This partnership also provides an opportunity to collaborate in ways that create value for fans and strengthen both brands on and off the track.”

Cristina Junqueira, co-Founder, Chief Growth Officer and CEO of Nu’s emerging U.S. business, added,

“F1 is one of the few truly global fan platforms, and the Mercedes-AMG PETRONAS F1 Team is a defining force in the sport, with an unparalleled track record. This partnership gives us a powerful opportunity to connect with hundreds of millions of fans in Brazil, Mexico, Colombia, the United States and beyond. We are looking forward to joining forces with the Mercedes F1 Team to leverage Nu’s customer-centricity, technology platform, and innovation to deliver premium access and incredible digital experiences that bring fans closer to the action. Building a global brand is a multi-year journey, and there is much more to come.”