Football News Football Sponsorships

Major League Soccer signs Regional Partnership agreement with Chevrolet

Aditya Chaudhuri Aditya Chaudhuri

Major League Soccer (MLS) has signed an agreement with General Motors, making one of the Detroit, Michigan-based company’s automobile divisions, Chevrolet, its Regional Partner in Canada. 

The partnership will see Chevrolet work on various fan experiences and activations for the Canadian MLS fans. Chevrolet will also have branding presence at Canadian MLS games through in-venue and digital advertising as well as retail displays. 

Speaking about the agreement, James Hodge, Brand Director, Chevrolet Canada, said:

This partnership supports grassroots soccer while fostering the development of youth both on and off the field. This collaboration takes on even greater significance by leveraging the power of our Canadian Chevrolet dealer community, and we look ahead to fueling a growing enthusiasm and passion for soccer among Canadians.

Rodrigo Coelho, Managing Director, Momentum Worldwide Canada, added:

Our mission is to connect brands meaningfully with fans. We’re very excited to work alongside Chevrolet and MLS to make a significant impact in one of the fastest growing passions in North America, especially in a country with such a diverse set of fans.

MLS signs new deal with Chevrolet
Share this article
Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Follow the author’s social media

Leave a Reply

The value is incorrect

The value is incorrect

The value is incorrect

Something went wrong. Please, try again later

Your comment has been sent!

Latest from

Pep Guardiola signs contract extension at Manchester City 

Pep Guardiola signs contract extension at Manchester City 

Amidst growing uncertainty after Manchester City’s off the pitch legal issues and lacklustre start to the season, there was reasonable doubt that the legendary manager, Pep Guardiola might leave Etihad...

Football: Top 10 Summer Signings Across Europe's Top 5 Leagues

Football: Top 10 Summer Signings Across Europe's Top 5 Leagues

Clubs across Europe’s top 5 divisions have made some huge deals this summer window, however, it is also important to understand which ones are really worthy of the price tags...

Is Ruben Amorim the answer to Manchester United’s prayers

Is Ruben Amorim the answer to Manchester United’s prayers?

Manchester United is undoubtedly one of the most followed football clubs in the world, boasting a massive global fanbase. However, the past decade has not seen the club dominate in...