Monaco Grand Prix gets new title partner in Louis Vuitton

Dec 24, 2025

Louis Vuitton has been confirmed as the title sponsor of the Formula One Monaco Grand Prix after a multi-year agreement between the global luxury fashion house, the motorsports division, and the Automobile Club de Monaco.

Starting next year, the iconic Principality race will officially be called “FORMULA 1® LOUIS VUITTON GRAND PRIX DE MONACO”.

Already an official partner of Formula One, Louis Vuitton will continue presenting the Monaco Grand Prix Trophy Trunk for a sixth year in a row, after having started back in 2021. Additionally, Louis Vuitton will have a prominent branding presence across the track during the race weekend.

The 2026 F1 Monaco Grand Prix is scheduled to be held between June 5 and 7, 2026, and will serve as the eighth race of the 2026 F1 calendar. Louis Vuitton is replacing Swiss luxury watchmaker TAG Heuer as the Monaco GP title sponsor, the latter having departed the role after this year’s edition of the race.

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