MS Dhoni joins Viacom18 family

Aditya Chaudhuri Aditya Chaudhuri

Viacom18 has roped in former India men’s senior national cricket team captain MS Dhoni as a brand ambassador. By bringing Dhoni on board, the company hopes to amplify its vision of “making live sports viewing synonymous with digital”.

As brand ambassador, Dhoni will work with Viacom18 to promote it as the destination for people to catch their favourite sports events. He will also headline multiple advertisements for JioCinema’s upcoming TATA Indian Premier League campaigns.

Also read: Mahendra Singh Dhoni’s Brand Endorsements | Investments | Sponsorships

Anil Jayaraj, CEO, Viacom18 – Sports, commented:

MS Dhoni’s leadership and game-changing abilities are well-documented, but his humble and grounded personality resonates with the digital natives, who value authenticity and transparency. Dhoni has set unparalleled benchmarks and evolved rapidly, which aligns with our vision and proposition on how sports viewing is best experienced on digital.

MS Dhoni said:

I truly believe that watching sports is best enjoyed when you can catch your favourite action on-the-go or from the comfort of your own home but with interactivity, choice and personalisation, something that only a digital platform can offer. JioCinema is taking the proposition to a whole new level by engaging with fans in ways one could never think of. I can’t wait to be part of this paradigm shift and what is the future of sports viewing.

Swaminathan Sankar, Manager of MS Dhoni, added:

The peaks MS Dhoni continues to scale come through his innate ability to adapt and innovate, and that makes him a perfect fit for Viacom18’s ground-breaking digital-first offerings. Dhoni’s pan-India appeal will fortify the network’s ambition to reach out to every possible cricket fan and sports viewer.

MS Dhoni joins Viacom18 family
Share this article
Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Follow the author’s social media

Leave a Reply

The value is incorrect

The value is incorrect

The value is incorrect

Something went wrong. Please, try again later

Your comment has been sent!

Latest from Cricket News

Border-Gavaskar Trophy 2024/25 | Australia v India 5th Test | Preview and Predictions

Border-Gavaskar Trophy 2024/25 | Australia v India 5th Test | Preview and Predictions

Do or die for the Men in Blue Fighting to keep themselves in the ongoing Border-Gavaskar Trophy and also in contention for the World Test Championship Final (WTC), team India...

South Africa vs Pakistan 2nd Test 2025: Preview and Predictions

South Africa vs Pakistan 2nd Test 2025: Preview and Predictions

Can Pakistan save the series? South Africa orchestrated one of the biggest heists of the 2024 as they stole the first Test from under Pakistan's nose in Centurion and the...

Kapil Dev partners with Esha Sahaj Disha India Pvt. Ltd

Kapil Dev partners with Esha Sahaj Disha India Pvt. Ltd

Indian vegetable manufacturer Esha Sahaj Disha India Private Limited, have roped in former Indian World Cup winning captain Kapil Dev as the Brand Ambassador for their new senior living project,...