MS Dhoni joins Kuku as investor and brand ambassador

Former Indian cricket team captain Mahendra Singh Dhoni has been announced as an investor and brand ambassador in Kuku, Indian mobile-first AI-driven storytelling platform. Dhoni will serve as the brand ambassador for Kuku’s premium shorts and drama application, Kuku TV. The partnership was announced with the launch of the #DhoniWatchesKukuTV campaign along with Dhoni headlining a brand film. Dhoni will star and promote the brand through various campaigns and advertisements as brand ambassador. 

MS Dhoni, commented,

“I chose to invest in Kuku, and also come on board as the ambassador for Kuku TV, because the platform really stood out to me. It has built a differentiated entertainment experience for audiences across India, spanning multiple languages and formats. The growth has been impressive, and I connect strongly with the founders, who come from small towns like mine and have built something of this scale. I believe in their vision of building an AI-driven storytelling platform from Bharat, for Bharat, and for the world.”

Lal Chand Bisu, Co-founder and CEO of Kuku, said,

“MS Dhoni is known for backing bold decisions that others might hesitate to take. At Kuku, we are also taking bold bets. That spirit of unconventional thinking resonates deeply with us.” 

Vinod Kumar Meena, Co-founder and COO of Kuku, stated,

“Our beloved Thala is one of the rare personalities with truly nationwide appeal. As we build Kuku for all of India, that connection makes him a natural fit for us.” 

Vikas Goyal, Co-founder and CTO of Kuku, said,

“MSD has a unique understanding of people. As we build for both creators and consumers, that perspective will be incredibly valuable, especially as we continue strengthening our AI-driven storytelling stack.”

Nikhil Bhandarkar, Managing Director, Panthera Peak Capital, added,

“Kuku’s vision, execution, and clarity of thought are exceptional – qualities that closely mirror MS Dhoni’s approach. We are excited to partner with the team as they build Kuku into a global entertainment platform.”