Brand Rivalry Between Virat Kohli and MS Dhoni

Virat Kohli and Mahendra Singh Dhoni enjoy a strong friendship, but very often they are put against each other. They are made to look like competitors, and this trend is not just restricted to the cricketing world. Even the advertising industry realizes that these two sports legends of India have a strong face value, and so, these two men have many rival brands in their personal endorsements lists. Take a look!

Shyam Steel vs. SRMB Steel
Virat has been endorsing Shyam Steel since 2016. Towards the end of 2018, his wife, Anushka Sharma, also joined him as the company’s brand ambassador. Meanwhile, Dhoni began his association with Shyam Steel with Kapil Dev on his side, but now he alone advertises for the brand.

Amaze inverters and batteries vs. LivFast
In 2018, Virat Kohli and MS Dhoni were roped in by rival brands – Amaze India and LivFast to respectively promote the inverter batteries manufactured by them.

Puma vs. Reebok
Virat is one of the top ambassadors of Puma. In 2017, he struck a massive 100-crore deal with the global sportswear maker. Dhoni, on the other hand, belongs to team Reebok and has a bat sponsorship deal with the brand.

Hero MotoCorp vs. TVS
Virat is the chief endorser of Hero MotoCorp in India and Dhoni has been riding and promoting TVS motorcycles since 2009.

Tissot vs. Panerai
While Virat is an ambassador of Tissot watches, Dhoni is associated with Panerai. A few years ago, Dhoni was the face of Sonata watches.

MuveAcoustics vs. Sound Logic
Muve Acoustics and Sound Logic are sound equipment brands that Virat and Dhoni respectively advertise for. In fact, Virat is also the owner of MuveAcoustics.

Wrogn vs. Seven
Wrogn, a sportswear clothing brand, is owned and advertised by Virat Kohli. Dhoni too owns a similar brand called Seven.

Valvoline vs. Gulf Oil India
Virat Kohli is the main face of Lubricants and automotive services brand, Valvoline while Dhoni is the brand ambassador of Gulf Oil.