Multi-race partnership announced
Global cruise operator MSC Cruises has strengthened their partnership with Formula One with MSC Cruises set to become the Title Sponsor of three races in the Formula One 2025 season.
MSC Cruises will be sponsoring the Austrian Grand Prix 2025, the United States Grand Prix 2025 and the Brazilian Grand Prix 2025, further building on their partnership with Formula One, which kicked off in 2022. By joining as title sponsor, the three races will be known as the MSC Cruises Austrian Grand Prix, the MSC Cruises United States Grand Prix, and the MSC Cruises Grande Premio de São Paulo and it will be the first time the races will have title sponsorship from MSC Cruises.
The Austrian Grand Prix 2025 will take place on June 29, 2025 at the Red Bull Ring in Spielberg while the United States Grand Prix 2025 will be hosted on October 19, 2025 at the Circuit of Americas in Austin, Texas. The São Paulo Grand Prix is set to take place on November 9, 2025 at the Autódromo José Carlos Pace in Interlagos, Brazil.
The deal will also see MSC Cruises’ luxury travel brand Explora Journey have their brand presence at the Monaco Grand Prix 2025 with their ship, the EXPLORA II set to be present at the Port Hercule in Monaco during the race weekend and will be hosting various fan activities including retreats from the guests.
An MSC Cruises’ spokesperson released a statement which read,
“The collaboration between the two world-class brands reflects Formula 1’s continuing global growth and the continued popularity of cruising as a holiday choice.”
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